Creative Marketing & Content Specialist

California Miramar University, CalMU, is seeking a Creative Marketing & Content Specialist to help strengthen and elevate the university’s visual brand across digital, social, web, email, and print channels.

This is a creative-first role for someone with strong visual taste, storytelling instincts, and an eye for modern content creation. The ideal candidate can create polished visuals, identify meaningful stories across student and campus life, and produce engaging content that supports brand awareness and enrollment growth.

We are looking for someone who can think creatively, not just execute tasks.

Key Responsibilities

• Support the development and refinement of CalMU’s visual brand across social media, email, web, print, and campus materials
• Ensure all creative content is visually consistent, polished, and aligned with CalMU’s brand identity
• Create graphics, flyers, reels, short-form videos, email visuals, social media assets, landing page assets, and other digital and print materials
• Produce storytelling content highlighting students, campus life, academic programs, faculty, events, and university growth initiatives
• Help develop a recognizable brand voice and visual style through consistent creative execution
• Collaborate with the Marketing Ops Manager to translate marketing strategy and enrollment priorities into compelling creative content
• Partner with the Social Media Intern on content calendars, captions, posting cadence, and engagement
• Provide creative direction and support to the Social Media Intern
• Assist with website and landing page content updates
• Support email campaign creation and basic digital marketing execution
• Track engagement and content performance metrics to understand what resonates and refine creative direction
• Participate in occasional campus shoots, events, and off-site content capture

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Visual Media, Digital Media, Film, Journalism, or a related creative field preferred
• Equivalent demonstrated portfolio experience may substitute for degree field
• Approximately 1–3 years of experience in content creation, graphic design, social media, brand development, creative marketing, or digital content production preferred
• Strong internship, freelance, agency, client, or portfolio experience will also be considered
• Experience in higher education, creative agencies, lifestyle brands, consumer brands, content studios, social media marketing, video production, graphic design, or brand marketing is preferred but not required.

Required Skills

• Strong portfolio demonstrating graphic design, social content, and ideally short-form video work
• Experience with Canva, Figma, Adobe Creative Suite, CapCut, Premiere Rush, Premiere Pro, or similar tools
• Strong understanding of typography, layout, color, composition, and visual branding
• Ability to create content that feels polished, intentional, and emotionally connected to the audience
• Familiarity with Instagram, TikTok, LinkedIn, YouTube, and native social content trends
• Comfort updating website pages or landing pages in a CMS such as HubSpot, WordPress, Squarespace, or similar
• Basic understanding of email marketing, SEO, and content performance tracking
• Strong written communication skills, especially for captions, short-form copy, and storytelling content

What We Are Looking For

We are looking for someone who is:

• Creative, visually driven, and brand-conscious
• A strong storyteller who can find the human angle in student, campus, and program content
• Curious about trends, culture, social media, and what makes content resonate
• Detail-oriented, organized, and able to manage multiple creative projects simultaneously
• Proactive, self-driven, and comfortable working independently
• Collaborative, open to feedback, and willing to revise and improve creative work
• Interested in higher education, student journeys, and brand storytelling

Schedule

• Full-time, 40 hours per week
• Monday–Friday during standard business hours
• Occasional flexibility for campus events, content shoots, or field work

Application Requirement

A portfolio, reel, or examples of creative work are required to be considered for this role. Applications without creative work samples may not be reviewed.

Why Join CalMU?

This is an opportunity to help shape the creative identity of a growing university. You will contribute directly to how CalMU tells its story, presents its programs, highlights its students, and builds a stronger visual presence across multiple channels.

Job Type: Full-time

Pay: $24.00 - $28.00 per hour

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Have you completed a Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media or a related field?
• How many years of hands-on experience do you have creating graphic design, social media, video, or marketing content?
• Are you comfortable working in a fast-paced environment while independently managing several creative projects and deadlines?
• Which creative tools have you used? Please list any experience with Canva, Adobe Creative Suite, Figma, CapCut, Premiere Pro, or similar tools.
• Do you have experience reviewing engagement metrics and content performance to help improve future creative content?
• What is your pay expectations for this role?

Ability to Commute:

• San Jose, CA 95113 (Required)

Work Location: In person