Job Description
Job Title: Creative Senior YouTube Thumbnail Designer
Location: On-site
Job Type: Full-time
About the Role: We are looking for a data-driven creative designer who lives and breathes YouTube success. You will be responsible for designing high-click-through-rate (CTR) thumbnails and crafting visual strategies that align with YouTube’s algorithm to maximize views, watch time, and channel growth. Your portfolio must demonstrate thumbnails that have helped videos reach millions of views.
Key Responsibilities:
- Design high-converting YouTube thumbnails that stand out in search and suggested feeds.
- Develop A/B testing strategies for thumbnails to improve CTR.
- Understand and leverage YouTube algorithm trends to inform visual and content strategy.
- Collaborate with content creators, video editors, and SEO specialists to ensure visual-textual alignment.
- Create template systems and style guides for consistent yet innovative thumbnail branding.
- Stay updated with YouTube design trends, competitor analysis, and platform changes.
- Use analytics (YouTube Studio, CTR data) to iterate and improve thumbnail performance.
- Occasionally design supporting graphics (channel art, end screens, social media assets).
Required Skills & Experience:
- Proven portfolio with thumbnails that have contributed to videos with 1M+ views.
- Strong expertise in Adobe Photoshop, Illustrator, and/or Canva.
- Deep understanding of YouTube’s algorithm, audience behavior, and best practices for CTR/watch time.
- Knowledge of color psychology, typography, and visual hierarchy for small-scale, high-impact designs.
- Ability to interpret analytics and make design decisions based on performance data.
- Excellent communication and ability to work in a fast-paced, results-driven environment.
- Basic understanding of YouTube SEO (titles, tags, descriptions) and how thumbnails complement it.
Job Type: Full-time
Pay: Rs100,000.00 - Rs130,000.00 per month
Work Location: In person