Creative Strategist & Social Media Manager

Creative Strategist & Social Media Manager

Oddpod India | Chennai (On-site) | Full-time

Location: Choolai, Chennai (On-site only)

Days: Monday - Saturday

Timings: 9:30 AM - 7:30 PM

Reports To: Creative Director (Co-founder)

About Oddpod

Oddpod is a fast-growing premium home & office organization brand building a strong D2C

presence through compelling storytelling and Instagram-first content strategy.

The Role

We're hiring a Creative Strategist to own end-to-end content creation across Instagram, Meta Ads, blogs, and website visuals. This is a hands-on role where you'll write, design, edit, and publish content that drives sales.

You'll be responsible for:

 Creating Instagram content (reels, carousels, stories) with consistent posting

 Designing ad creatives for Meta (Facebook/Instagram) campaigns

 Writing SEO-optimized blog posts for the website

 Managing content calendar and maintaining brand aesthetic

 Handling community engagement (comments, DMs, audience interaction)

 Coordinating with in-house photographer for content production

 Tracking performance and optimizing based on insights

What We're Looking For

Must Have:

✅ Strong aesthetic sense & visual creativity

✅ Excellent English (written & spoken)

✅ Storytelling & copywriting skills

✅ Instagram content expertise (reels, posts, stories)

✅ Proficiency in Canva + CapCut/VN/video editing tools

✅ D2C/e-commerce content understanding

✅ Self-starter who can work independently

Nice to Have:

 Adobe tools knowledge

 Basic photography/videography

 SEO & blog writing experience

 Understanding of Meta ads

Key Responsibilities

Content Strategy:

 Plan and maintain monthly content calendars

 Develop content ideas based on trends and audience insights

 Ensure brand consistency across all platforms

 Coordinate content shoots with in-house photographer

Content Creation:

 Produce Instagram reels with strong storytelling and brand voice

 Design carousel posts and graphics for social media

 Create daily Instagram stories to maintain audience engagement

 Write blog content for website (with AI assistance for efficiency)

 Develop static and video ad creatives for Meta campaigns

 Design website banners and visual assets for campaigns

Community Management:

 Respond to Instagram comments and DMs promptly

 Engage with audience and build community

 Monitor brand mentions and user-generated content

 Conduct hashtag research and optimization

Performance Tracking:

 Analyze content performance using Instagram Insights

 Adapt strategy based on engagement and reach data

 Report on content effectiveness and learnings

Who Should Apply

✅ Freshers or 0-2 years experience in social media/content

✅ Strong portfolio (Instagram reels, posts, or writing samples)

✅ Chennai-based or willing to relocate

✅ Comfortable with 6-day work week, on-site role

❌ Strategy-only folks who won't execute

❌ Looking for remote/hybrid work

What Makes This Role Special

✅ Direct impact - Your content drives sales

✅ Creative freedom - Autonomy after proving brand understanding

✅ Founder access - Learn D2C business from the inside

✅ Portfolio building - Create diverse content across formats

✅ Growth potential - Scale into leadership as we grow

Job Type: Full-time

Pay: ₹300,000.00 - ₹450,000.00 per year

Ability to commute/relocate:

• Choolai, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Language:

• English (Required)

Work Location: In person