Creative Strategist - Wellness

Company Overview

A renowned player in the electrolyte industry in the GCC, based in Dubai, UAE.

Role Summary

Creative Strategist reporting to Brand Manager, full-time on-site.

Responsibilities

• Design and own the brand's content strategy and editorial calendar across digital, social, e-commerce, PR, and influencer channels.
• Build campaign-based storytelling frameworks aligned with product launches, marketing goals, and seasonal moments.
• Collaborate with design, social, and performance teams to maintain message consistency.
• Conduct content audits, analyze performance, and refine strategies based on insights.
• Conceptualize and brief creative scripts, campaign ideas, and storyboards for social and video content.
• Write or oversee high-quality copy for social media, websites, blogs, packaging, and brand collaterals.
• Ensure brand voice, tone, and visual identity are consistent across every piece of content.
• Partner with the video and design teams to execute compelling creative deliverables.
• Build emotionally resonant brand stories that deepen audience connection.
• Create theme-based, multi-platform campaigns integrating influencer, PR, and event narratives.
• Support brand partnerships and activations with cohesive storytelling strategies.
• Track and interpret engagement, reach, and conversion data to optimize content effectiveness.
• Run A/B tests to identify winning creative approaches and messaging.
• Stay updated on content trends, competitor strategies, and emerging digital formats.
• Work with SEO, performance marketing, and e-commerce teams to maximize content visibility and impact.
• Support sales and trade marketing through POSM, packaging, and retail content.
• Partner with influencer and event teams to ensure consistent communication across all brand touchpoints.

Qualifications

• 3-5 years of UAE experience in content strategy, preferably in FMCG, lifestyle, or D2C brands.
• Strong grasp of consumer psychology, brand storytelling, and positioning.
• Excellent command of English.
• Skilled in content planning tools, analytics platforms, and AI-assisted systems.
• Highly organized multitasker capable of managing multiple campaigns and creative timelines.

Benefits

• A front-row seat in scaling one of GCC's most exciting FMCG/D2C brands.
• Freedom to experiment with ideas that shape how consumers perceive the brand.
• Opportunity to lead storytelling that directly influences visibility, engagement, and sales growth.
• A collaborative, fast-paced work culture.
• Competitive compensation with growth opportunities.