Creative Writer

Creative Writer Job Description

Position: Creative Writer

Location: Room 109, 1st Floor, Uni Tower, I.I Chandigarh Rd, Karachi, Pakistan

Job Type: Full-Time

Timing: 8:00 PM to 5:00 AM (Monday to Friday)

Job Overview:

We are seeking a highly versatile and strategic Creative Writer who can bring our brand voice to life across all platforms. This is not a generic content-writing role we are looking for someone who deeply understands branding, messaging architecture, and persuasive copywriting. The ideal candidate will be able to write across diverse formats, adapt tone for different audiences, and develop high-impact content aligned with business objectives. This role requires strong creative storytelling skills, excellent command of language, and commercial awareness to craft compelling content for marketing campaigns, digital platforms, and brand communications while maintaining consistency in messaging and brand voice.Roles and Responsibilities

Brand-Aligned Content Creation

· Develop compelling, on-brand content across all touchpoints.

· Maintain and evolve brand voice guidelines.

· Ensure consistency in tone, messaging, and positioning.

Website & Conversion Copy

· Write high-converting website copy (landing pages, product/service pages, about pages, etc.).

· Craft persuasive CTAs and messaging that drives user action.

· Collaborate with designers and developers for optimized UX messaging.

Social Media Copywriting

· Create engaging social media captions and campaign copy.

· Adapt messaging for different platforms (LinkedIn, Instagram, Facebook, etc.).

· Conceptualize campaign hooks and storytelling angles.

Scriptwriting & Video Content

· Write scripts for brand videos, ads, explainers, reels, and interviews.

· Develop storytelling structures for short-form and long-form video.

· Collaborate with creative and production teams.

Long-Form & Strategic Content

· Develop white papers, case studies, handouts, and industry insights.

· Write newsletters and email marketing campaigns.

· Draft press releases and corporate announcements.

· Produce thought-leadership content aligned with brand positioning.

Content Ideation & Strategy Support

· Proactively propose new content formats tailored to different target audiences.

· Develop audience-specific messaging frameworks.

· Translate complex ideas into simple, engaging narratives.

Required Skills and Abilities

· 2+ years of experience in creative writing, copywriting, or brand content roles.

· Strong understanding of copywriting psychology and conversion principles.

· Ability to write for multiple audiences and industries.

· Proven portfolio demonstrating diverse content formats.

· Excellent storytelling ability and command of language.

· Strong research and analytical skills.

· Experience working with marketing and design teams.

· Understanding of SEO fundamentals is a plus.

· Ability to manage multiple projects and meet deadlines.

What We’re Looking For

· A strategic thinker, not just a writer.

· Someone who understands business objectives behind content.

· Adaptable across industries and brand personalities.

· Detail-oriented with strong editing and proofreading skills.

· Creative, proactive, and idea-driven.

Preferred (Nice to Have)

· Experience in B2B and B2C content.

· Familiarity with marketing funnels and customer journey mapping.

· Experience with CMS platforms.

· Background in journalism, branding, or communications.

Qualifications

· Education: Minimum Bachelor’s degree in English, Communications, Marketing, Journalism, Media Studies, or a related field.

· Experience: 2+ years of experience in creative writing, copywriting, brand content, or a similar role.

· Portfolio: A strong portfolio showcasing diverse writing formats such as website copy, social media content, scripts, articles, or marketing campaigns.

· Technical Skills: Proficiency in content creation tools, familiarity with CMS platforms (e.g., WordPress), and understanding of SEO fundamentals and digital marketing practices.

· Communication Skills: Excellent written and verbal communication skills with strong attention to detail, editing, and proofreading abilities.

Benefits

• Medical Health Insurance (Including Family)
• Life Insurance
• Provident Fund (PF)
• Annual 21 Paid Leaves
• Leaves cash out
• Dinner Provided
• Yearly Bonus

What We Offer

· Competitive Salary:

Pay: Rs70,000.00 - Rs90,000.00 per month

Application Question(s):

• Have you ever worked on brand content, website copy, or marketing campaigns?
• Which of the following content types have you created professionally?

☐ Website copy (landing pages, product/service pages)

☐ Social media copy

☐ Video scripts (ads, explainer videos, reels)

☐ Long-form content (articles, case studies, white papers)

☐ Newsletters or email campaigns

☐ Press releases or corporate communications

• Are you familiar with SEO fundamentals and writing for digital platforms?
• Are you available to work the night shift from 8:00 PM to 5:00 AM (Monday to Friday)?

Education:

• Bachelor's (Required)

Language:

• do you speak english? (Required)

Work Location: In person