CRM & Growth Architect

The AVAVA Way - AVAVA Energy. Delivered. Different.

Location: Boston or Southern California

Reports to: VP of Marketing

About AVAVA

AVAVA is not another device company. We are building a new category in energy-based technology. Our proprietary Focal Point Technology™ reimagines how energy is delivered, creating a differentiated platform designed for precision and control. As a growth-stage company, we are scaling both commercially and operationally with a clear focus on performance, accountability, and long-term category leadership.

We move fast. We build intelligently. We focus on outcomes.

This Is Not a Traditional Marketing Role.

We are not hiring a CRM manager.

We are not hiring a content coordinator.

We are not hiring a paid media buyer.

We are hiring the person who connects all of it.

This role owns the system that turns demand into revenue.

It requires someone who understands automation, creative, paid social, content, reporting, and AI, and knows how to make them work together.

Yes. This is a unicorn role.

The Mission

Demand is building.

Now we scale conversion, efficiency, and intelligence.

You will architect and optimize the engine that drives growth across:

· HubSpot & lifecycle automation

· Email & nurture strategy

· Creative performance

· Paid social integration

· Funnel analytics

· Revenue reporting

You will make the system smarter every quarter.

What You Will Own

· Growth Engine Architecture

· Own HubSpot end-to-end (structure, workflows, reporting)

· Design lifecycle strategy and lead scoring

· Build automation that improves velocity

· Eliminate funnel leakage

· Email & Conversion Strategy

· Develop multi-touch nurture program

· Write high-performing email and landing page copy

· Run A/B testing

· Optimize engagement and pipeline impact

· Creative Management

· Translate campaign strategy into creative direction

· Partner with designers and content creators

· Ensure creative aligns with performance goals

· Evaluate creative based on data, not opinion

· Maintain brand consistency across channels

· Paid Social Integration

· Collaborate on paid media strategy (Meta, LinkedIn, etc.)

· Ensure CRM segmentation aligns with paid targeting

· Optimize retargeting loops

· Connect paid activity to downstream pipeline performance

· Analyze CAC, CPL, and conversion impact

· Marketing Operations & Revenue Alignment

· Manage attribution and UTM strategy

· Align marketing metrics to sales pipeline

· Improve Lead → Opportunity → Deal conversion

· Build dashboards that executives trust

· AI & Optimization

· Use AI to improve personalization and segmentation

· Increase automation efficiency

· Identify patterns and performance gaps

· Continuously test and refine

Who You Are

· 3–6 years into your career

· Advanced HubSpot user

· Built workflows and lifecycle programs from scratch

· Comfortable writing strong marketing copy

· Understand paid media mechanics

· Creative thinker with analytical discipline

· Systems-oriented

· Comfortable with ownership

You think in revenue, not activity.

You get excited by improving conversion rates.

Who Should Not Apply

This role is not for:

· Someone who only wants to “manage email campaigns”

· Someone who needs narrow scope and clear lanes

· Someone uncomfortable with data

· Someone who prefers brand storytelling without performance accountability

· Someone who has never built a workflow in HubSpot

· Someone who wants to outsource execution instead of building it

· Someone who avoids ownership

If you want to stay in your lane, this is not your lane.

Why This Role Is Different

Most companies divide this across 4–5 roles.

We believe growth accelerates when one sharp, accountable leader owns the system.

This is high visibility.

High ownership.

High leverage.

High reward.

The right person will materially improve:

Conversion efficiency

Capital efficiency

Pipeline yield

Campaign performance

Compensation

$95,000 – $110,000

Performance bonus aligned to measurable revenue impact.

The AVAVA Way

Energy is not just what we deliver.

It’s how we operate.

Precise.

Relentless.

Accountable.

Focused on outcomes.

If you want to build the engine, not just operate inside it, this is your seat.

AVAVA Energy.

AVAVA, Inc. complies with all aspects of the Americans with Disabilities Act (ADA) and state disability laws. This means that we will not discriminate against qualified individuals with a disability in any phase of the employment relationship including application for employment, hiring, promotions and/or advancement opportunities, termination, compensation, training and any other conditions or privileges of employment.

Job Type: Full-time

Pay: $95,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Orange County, CA