CRM Supervisor

About the role;

We are looking for a CRM Supervisor who can translate customer data into actionable insights and turn those insights into impactful actions that drive business growth. The role requires strong analytical skills to identify commercial opportunities, and design testable actions that directly contribute to sales performance across products, brands and campaigns.

What you will do;

• Analyze customer, transaction and campaign data to identify commercial opportunities that can drive sales growth, frequency and retention
• Translate data-driven insights into actions that improve performance across products, brands and marketing initiatives
• Design, execute and optimize targeted CRM actions with a focus on measurable business impact
• Create customer segmentations and personalized use cases, including tailored rewards, upsell and cross-sell propositions within the loyalty program
• Lead A/B tests and experimentation initiatives to validate hypotheses, optimize performance and scale successful ideas
• Evaluate results, extract learnings and turn them into next actions that improve future campaigns
• Actively collaborate with Brand, Product, Digital Marketing, Analytics teams and agencies, as well as IT teams and CRM agency to ensure insights are embedded into broader marketing activities
• Engage with regional and global stakeholders using centrally managed platforms and follow global best practices
• Actively shape the CRM infrastructure by working closely with CRM agency and IT teams, identifying gaps and improvement areas to strengthen the overall CRM setup
• Use CRM tools and data platforms (preferably Microsoft Dynamics or Salesforce), including SQL-based analysis when needed, while ensuring data accuracy and compliance with data privacy regulations

What makes you a great fit;

• Bachelor’s degree in related fields
• Minimum 4 years of experience in CRM within a digital environment
• Excellent communication skills in English
• Advanced knowledge of MS Dynamics is an asset
• MS Excel advanced user
• Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies
• Must possess the ability to work in a dynamic, service-oriented environment
• Open to change, curious, search and follow market trends in CRM
• Strong test & learn mindset and enjoy experimenting to improve sales performance, acquisition efficiency, retention and churn reduction
• Curios about how emerging technologies — including AI — can be leveraged to enhance analysis, optimization and decision-making within CRM

Why join us;

• Work on a large-scale data and CRM ecosystem with direct impact on business growth
• Play an active role in shaping how data-driven decisions and testing culture drive sales performance
• Be part of a collaborative environment where analytical thinking, experimentation and commercial impact are valued.