CRM & Web Marketing Manager

Overview:
CRM & Web Marketing Manager

Hybrid - Atlanta

Work for a company that is truly making the world a happier place, one smile at a time! At Benevis, we create over a million smiles a year in the communities we serve and believe that every person deserves access to quality, affordable dental care. This mission drives everything we do. With over 3000 employees in offices across the country from clinical to support staff - we are united in our mission to create happy, healthy smiles through providing high quality dental care in a fun, compassionate environment. Are you ready to join us in creating our next million smiles? We have JUST the opportunity for you.

We're looking for a data-driven, tech-savvy CRM & Web Marketing Manager to own and optimize our customer engagement journeys and digital web presence. This role will manage and execute marketing automation campaigns via Salesforce Marketing Cloud (SFMC) and oversee the performance and SEO health of 21 WordPress websites in collaboration with our external SEO agency.
Responsibilities:
CRM & Marketing Automation (SFMC):

• Develop, activate, and monitor automated journeys across Email and SMS using Salesforce Marketing Cloud
• Build and maintain customer segmentation, personalization, and dynamic content strategies
• Track and report on campaign KPIs (open rates, CTR, conversions, deliverability, etc.)
• Continuously test and optimize for engagement and performance improvements
• Ensure compliance with CAN-SPAM, GDPR, and other applicable privacy regulations

Website Management (WordPress):

• Oversee day-to-day operations of 21 WordPress websites
• Coordinate with internal teams and the a gency to implement regular SEO updates
• Ensure website content is accurate , accessible, and up to date
• Monitor site performance, uptime, and user experience
• Optimize pages for SEO, speed, and mobile responsiveness

Cross-functional Collaboration:

• Work closely with content, design, product, and analytics teams to align messaging and improve user journeys
• Collaborate with third-party vendors and agencies as needed
• Provide insights and recommendations to improve lead generation, engagement, and conversions

Qualifications:

• Bachelors Degree Preferred in Communications, Marketing, Journalism or related field
• B2C experience preferably in healthcare or dental
• 3-5+ years of experience in CRM/Email Marketing and website management
• Hands-on experience with Salesforce Marketing Cloud (Journeys, Email Studio, SMS, Automation Studio, etc.)
• Strong working knowledge of WordPress (content updates, plugins, page builders)
• Understanding of SEO best practices (on-page, metadata, performance)
• Familiarity with Google Analytics, GTM, and SEO tools (e.g., SEMrush, Ahrefs , or Screaming Frog)
• Excellent project management and communication skills
• Analytical mindset with the ability to make data-driven decisions
HTML/CSS knowledge is a plus

Preferred Skills (Nice to Have):

• Experience with multi-site WordPress environments
• Certification in SFMC or similar marketing automation tools
• Basic graphic or UX design understanding
• Experience working with external SEO/digital agencies