DIGITAL MARKETING SPECIALIST

Key Responsibilities

• Learn and Adapt: Continuously stay updated with the latest digital marketing trends, tools, and strategies to ensure campaign efficiency and effectiveness.
• Keyword Research & Optimization: Conduct comprehensive keyword research to uncover opportunities for improvement. Optimize search ad campaigns to enhance performance and maximize ROI.
• Industry Awareness: Keep up with platform updates, industry best practices, and emerging trends to maintain a competitive edge in campaign execution.
• Campaign Setup & Execution: Assist in setting up, monitoring, and optimizing PPC campaigns with accuracy and attention to detail.
• Team Collaboration: Work closely with the marketing and creative teams to understand campaign goals, messaging requirements, and audience insights. Contribute to a collaborative environment focused on achieving strong campaign outcomes.

Skills Required

• Strong willingness and ability to learn new concepts, tools, and trends in digital marketing.
• Basic understanding of paid marketing campaigns and performance metrics.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Strong attention to detail and organizational skills.
• Good communication skills and ability to collaborate effectively with cross-functional teams.

Educational Qualification

• Bachelor’s degree preferred.

Additional Qualifications

• Certification in Digital Marketing or related fields preferred.

Experience

• 0–1 year of experience in digital marketing or PPC campaign management.