Customer Conversion Specialist - Pet Food Sales

JOB DESCRIPTION

Customer Conversion Specialist - Pet Food Sales

Company: Romishome Pets Nursery
Location: Dubai, UAE
Employment Type: Full-Time
Reports To: General Manager / Owner
Salary Range: AED 5000/month + Generous Performance Bonuses

ABOUT US

Romishome Pets Nursery is Dubai's trusted dog care facility with 10+ years of excellence. We serve 3,000+ loyal customers who regularly use our daycare, boarding, grooming, swimming, and training & Catery services.

Our Challenge: While our customers trust us completely with their pets' care, only 10% currently purchase dog food from us. They're buying from Amazon, Noon, or pet shops out of habit - not because we lack competitive pricing or service.

Our Opportunity: We already have the relationships, trust, and touchpoints. We just need the right person to change their buying habits.

THE ROLE IN A NUTSHELL

This is a pure customer conversion role - not customer acquisition.

You will work exclusively with our existing 3,000+ customer base to shift their dog food purchasing from online retailers and pet shops to us. No cold calling. No external marketing. No new customer acquisition.

Your Mission: Convert our captive customer base from 10% to 30% buying food from us within 12 months.

That means: Taking 600 customers who already trust us and convincing them to change where they buy dog food.

WHY THIS ROLE IS UNIQUE

Warm Audience Only - Every customer already knows and trusts you
Regular Touchpoints - Customers visit us weekly/monthly for services
No Cold Outreach - You're calling existing relationships, not strangers
Clear Target - 600 conversions (20% increase) in 12 months
Proven Concept - 300 customers already buy from us successfully

This isn't traditional sales. It's relationship-based conversion of an established, captive audience.

PRIMARY OBJECTIVE

Convert 600 additional customers (taking total from 10% to 30%) to purchase dog food from us by influencing their online shopping habit and making us their preferred supplier.

WHAT YOU'LL DO DAILY

1. DIRECT CUSTOMER ENGAGEMENT (50% of time)

Personal Outreach:

• Call/WhatsApp 15-20 customers daily from our existing base
• Have consultative conversations about their dog's nutrition needs
• Address objections about Amazon/online shopping convenience
• Build personal relationships with dog parents during kennel visits
• Conduct face-to-face conversations during pick-up/drop-off times

Relationship Building:

• Remember customer names, their dogs' names, preferences, and history
• Position yourself as their "pet nutrition advisor"
• Be present at the kennel during peak hours (morning/evening)
• Attend to walk-in customers and proactively discuss food options

Consultation Services:

• Provide free nutrition consultations based on dog breed, age, health
• Recommend appropriate food brands from our inventory
• Help customers transition between food brands safely
• Follow up after first purchase to ensure satisfaction

2. CAMPAIGN EXECUTION (30% of time)

WhatsApp Communication:

• Send personalized WhatsApp messages to customers
• Manage proactive reorder reminders for existing buyers
• Run targeted promotional campaigns to specific customer segments
• Respond quickly to customer inquiries about food products

Email Marketing:

• Execute email campaigns using pre-designed templates
• Segment customers based on visit frequency, spending, dog breed
• Send educational content about dog nutrition
• Follow up with customers who showed interest

In-Kennel Marketing:

• Ensure signage and promotional materials are visible and updated
• Organize monthly "Pet Nutrition Days" for customer education
• Create urgency with limited-time offers for existing customers
• Coordinate with front desk staff on promotional campaigns

3. SUBSCRIPTION PROGRAM MANAGEMENT (15% of time)

DogCare Club Enrollment:

• Enroll customers in auto-delivery subscription program
• Manage delivery schedules and customer preferences
• Handle subscription modifications and pauses
• Ensure timely delivery and customer satisfaction
• Target: Build to 150-200 active subscribers

Retention:

• Monitor subscription churn and re-engage lapsed subscribers
• Implement loyalty rewards to encourage repeat purchases
• Create exclusive benefits for subscription members

4. STAFF COORDINATION (5% of time)

Team Enablement:

• Train kennel staff to mention food options during customer interactions
• Provide simple scripts for front desk and groomers to use
• Run weekly 15-minute team huddles on food sales
• Incentivize staff for customer referrals and food mentions
• Ensure entire team understands current promotions

SUCCESS METRICS (KPIs)

Primary Target:

Convert 600 customers from non-buyers to buyers over 12 months

Monthly Breakdown:

• Months 1-3: 30 new food buyers per month (pilot phase)
• Months 4-6: 50 new food buyers per month (scaling)
• Months 7-12:60 new food buyers per month (sustained growth)

Supporting Metrics:

• Customer Contact Rate: 75+ meaningful customer conversations per week
• Conversion Rate: 15-20% of contacted customers should convert
• Subscription Sign-ups: 10-15 per month
• Customer Retention: 80%+ of first-time buyers should reorder
• Response Rate: 40%+ response to WhatsApp/email outreach

Revenue Impact:

• Month 3: AED 75,000/month food revenue
• Month 6: AED 125,000/month food revenue
• Month 12: AED 175,000/month food revenue

Quarterly Bonus Structure:

• Achieve 90% of conversion target: 20% of monthly salary bonus
• Achieve 100% of conversion target: 30% of monthly salary bonus
• Exceed 110% of conversion target: 40% of monthly salary bonus

REQUIRED QUALIFICATIONS

Must Have:

• Experience: 2-4 years in customer success, account management, retail sales, or relationship-based selling
• Location: Based in Dubai with valid UAE residence visa
• Language: Must be able to communicate well in English;
• Sales Ability: Proven track record of meeting/exceeding targets through relationship building
• Communication: Excellent phone manner and written communication skills
• Tech Savvy: Comfortable with WhatsApp Business, email tools, basic CRM/spreadsheets

Strong Preference For:

• Previous experience converting existing customers (cross-selling/upselling)
• Understanding of dog nutrition and major pet food brands
• Resident of Dubai with knowledge of local areas for delivery routing

Personal Qualities:

• Persistent but Pleasant: Can handle "no" and try again without being pushy
• Relationship-Oriented: Genuinely enjoys building rapport with people
• Organized: Manages follow-ups and customer touchpoints systematically
• Self-Motivated: Works independently without constant supervision
• Empathetic: Understands customer psychology and buying behavior
• Patient: Knows habit change takes time and multiple touchpoints
• Results-Driven: Motivated by hitting conversion targets

Your 100% focus: Converting the existing 3,000 customers we already have.

WORKING CONDITIONS

Schedule:

• 6 days per week (Monday off)
• 9:00 AM - 6:00 PM (with flexibility for peak customer hours)
• Must be present during morning (8-10 AM) and evening (4-6 PM) rush hours when customers visit

Work Environment:

• Office desk at kennel facility
• 50% desk work (calls, emails, campaigns)
• 50% customer-facing (kennel floor during services)
• Clean, professional pet care environment
• Daily interaction with dogs (bonus!)

Other Support :

• Technogy support for any automation required ( e.g whats app auto messaging)
• Mobile E-commerce facility integrated with other tools

Benefits:

• Health insurance
• 25 days annual leave (after probation period)
• Mobile phone paid by company
• Performance bonuses (up to 40% of salary quarterly)
• Free pet care services for your own dogs (if applicable)
• Professional development support

COMPENSATION PACKAGE

Base Salary: AED 5,00 /month

• Based on relevant experience and proven sales track record

Performance Bonuses:

• Quarterly bonuses up to 40% of monthly salary
• Example: If you exceed targets every quarter at AED5,000/month salary:
• Quarterly bonus: AED 6,000
• Annual bonus potential: AED 24,000
• Total annual comp: AED 84,000
• Post one year of successful completion and achieving annual target the bonus will be added to Salary and will be eligible for similar bonus for achieving similar growth next year

WHAT SUCCESS LOOKS LIKE

After 3 Months:

• Converted 100-120 new food buyers (taking total to 400+ buyers)
• Established relationships with top 100 high-value customers
• 40+ active subscription members
• Smooth campaign workflows in place
• Staff trained and actively mentioning food options

After 6 Months:

• Converted 250-300 new food buyers (taking total to 550-600 buyers)
• 90+ subscription members
• AED 125K monthly food revenue
• Recognized by customers as the "food expert"
• Predictable conversion system in place

After 12 Months:

• Converted 600 new food buyers (30% of customer base = TARGET ACHIEVED)
• 150-200 subscription members
• AED 175K+ monthly food revenue
• Strong repeat purchase rate (80%+)
• Self-sustaining system that continues growing

REPORTING & ACCOUNTABILITY

Weekly Reporting:

• Customer contacts made (target: 75-100)
• Conversations held (target: 50+)
• New conversions (target: 12-15)
• Subscription sign-ups (target: 3-5)
• Revenue generated

Monthly Review Meeting:

• Performance vs. targets
• Customer feedback and objections
• Campaign effectiveness analysis
• Next month strategy and focus areas

Quarterly Business Review:

• Overall progress toward 30% goal
• ROI analysis on marketing spend
• Bonus calculation and payout
• Strategy refinements

APPLICATION PROCESS

To Apply, Submit:

• CV/Resume highlighting customer success or relationship-based sales experience
• Cover Letter answering:
• Why do you think customers buy from Amazon instead of us?
• Describe a time you changed someone's buying behavior
• How would you approach your first 100 customers?
• What's your experience with dogs?
• Optional: Any examples of successful customer conversion campaigns you've led

Job Type: Full-time

Pay: From AED5,000.00 per month