Customer Insights Manager - Regional Retail

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

JOB SUMMARY

The Customer Insights Manager, Regional Retail, will serve as a strategic business partner to the National Accounts team, focusing on regional retail chains and corporate brands. This role leverages data-driven insights to identify growth opportunities, inform business strategies and participate in retailer joint business planning. The manager leads the development and communication of actionable recommendations, integrating consumer, market, and channel insights to support fact-based storytelling and drive category leadership.

ESSENTIAL FUNCTIONS

• Integrate insights, consumer and market trends, competitive data, channel insights, shopper insights, etc., to fuel solution-based selling materials, Corporate Initiatives, new business development, and category reviews via Joint Business Planning (JBP) process.
• Help establish TWG as the go-to strategic business supplier with Regional Retail Customers via JBP / Top-to-Top (TTT) and as a category solution expert.
• Effectively communicate recommendations and actionable solutions on growing the business to key stakeholders
• Work cross-functionally with key stakeholder teams to drive new category and customer/channel strategy growth.
• Leads regional retail and National Account On-Premise sales support with tools, customer insights, and compelling consumer and trade rationales to support fact-based presentations based on sales, velocities, pricing, distribution, product, and promotion analysis.
• Lead regional retail and National Account sales support with tools, customer insights, and compelling rationales for presentations.

OTHER FUNCTIONS

• Collaboration with the IT department as required for current and future projects related to organizational or departmental initiatives.
• This job description reflects management’s assignment of general functions; it does not restrict the tasks that may be assigned.
• Travel up to once per month for market visits, customer presentations, and team meetings.

QUALIFICATIONS

• Bachelor’s degree required.
• 5+ years of progressive insights experience.
• Experience in CPG or Beverage/Alcohol industry preferred.
• Advanced Excel, Circana (or other retailer scan data), shopper loyalty/panel data.
• Proficiency in Power Bi.
• Strong analytical, communication, and leadership skills.
• Demonstrated ability to manage multiple projects in a fast-paced environment.

PHYSICAL DEMANDS

• Primary work activities are remote.
• Travel up to once per month for market visits, customer presentations, and team meetings.
• Ability to work effectively in a hybrid in-person/remote work environment.
• Must be able to operate standard office equipment and communicate effectively in person and via digital platforms.

COMPENSATION

• Hiring Salary Range Posted: $116,880 – $175,320.
• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

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