Customer Life-cycle Management (CLM) Specialist

About almentor: almentor is a cutting-edge online video marketplace for e-learning and professional business development throughout the Middle East and Africa. Offering video courses in Arabic and English, we curate top-rated training programs of expert-created content and guided curriculum with interactive delivery.

Our Mission : almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.

Role Overview: We're looking for a CRM Marketing Specialist to manage and optimize multi-channel campaigns (email, SMS, push, in-app) using Braze. You'll segment users, personalize communications based on customer journey stages, and work closely with marketing, product, content, and support teams.

As a CLM Specialist you will:

• Design and manage CRM campaigns across channels (email, SMS, push notifications, in-app, etc.) using Braze
• Segment user base and personalized communications to match customer journey stages.
• Collaborate with marketing, product, content, and customer support teams to align CRM activities.
• Monitor and analyze campaign performance, customer behavior, and CRM KPIs to drive continuous improvement.
• Maintain and improve customer data
• Develop and implement A/B testing plans for campaign optimization.
• Report regularly on CRM metrics including open rates, click-through rates, conversions, and retention.
• Assist in loyalty and re-engagement strategies for different user segments.

The ideal candidate will have:

• Bachelor's degree in relevant field
• 2–4 years of experience in CRM or lifecycle marketing, preferably in digital platforms or e-learning.
• Hands-on experience with CRM Braze.
• Strong data analysis and reporting skills using tools like Excel, Google Analytics, Power BI or Looker Studio.
• Proficiency in customer segmentation and journey mapping.
• Excellent communication skills in both English and Arabic is a plus.
• Detail-oriented with strong organizational and project management skills.
• Familiarity with GDPR and other data privacy regulations.