Customer Marketing Manager, K-12 EdTech

About Securly

Securly is the K–12 market leader in AI-powered student safety and wellness solutions, protecting over 20 million students across 20,000+ schools. Our mission is to create safer, more supportive learning environments by detecting harm, supporting mental health, and empowering educators with actionable insights that help students thrive.

By turning data into actionable insights, Securly enables schools to identify risk, reduce harmful incidents, and enhance student support — driving measurable improvements in safety and wellbeing.

We've been recognized as a Top Place to Work, named a Top 40 EdTech Company, and are proud to be a GSV EdTech 150 honoree — awarded to the most transformational companies in digital learning and skills. Our solutions are trusted by schools nationwide to save lives, strengthen the school-home connection, and ensure every student is seen, supported, and safe.

At Securly, marketing isn't just about generating leads — it's about championing the mission, amplifying stories that matter, and helping schools and students succeed. If you want to do high-impact work on a small, high-performing team where your contributions truly matter, you'll feel right at home here.

About the Role

Securly is hiring a Customer Marketing Manager to own the strategy and execution of programs that turn customers into Super Fans. Your work will directly impact retention, expansion, and advocacy — driving measurable outcomes across the customer lifecycle.

This is a high-impact, high-ownership role where you'll lead campaigns, build engagement programs, and collaborate cross-functionally to celebrate customer success.

Location: Remote (U.S. Only)
Type: Full-Time
Reports to: Chief Marketing Officer
Compensation: up-to $120K base + 10% bonus on the CS team hitting retention/expansion goals

What You'll Do

Lifecycle Strategy

• Develop and execute marketing campaigns that drive product adoption, upsell, and cross-sell
• Partner with RevOps to track Net Revenue Retention (NRR) and design programs to improve it

Content & Enablement

• Own one-to-many communications — including customer emails, product newsletters, webinars, and the "Securly Learn" platform
• Ensure messaging is timely, clear, and aligned to customer value delivery

Churn Mitigation

• Collaborate with Customer Success to design nurture tracks for at-risk accounts
• Use data to proactively surface and address warning signals with strategic content

Advocacy Engine

• Lead Securly's Customer Advisory Board and Super Fan initiatives
• Produce case studies, success stories, and customer testimonials that elevate our brand

Events Integration

• Partner with the Events Manager to include current customers in key trade shows and regional events
• Leverage live events to deepen relationships and capture user-generated content

Unified Messaging

• Work closely with the Demand Generation Manager to align campaigns across the funnel
• Ensure customer voices and insights are reflected in top-of-funnel messaging

What We're Looking For

We're looking for a hands-on, high-output marketer who is motivated by impact and inspired by mission.

You've likely spent the last 3+ years in a customer marketing, lifecycle marketing, or B2B campaign role — and in that time, you've:

• Built and executed multi-channel campaigns (email, webinars, social) that moved key metrics
• Written clear, compelling content that resonated with technical and non-technical buyers
• Owned customer communications end-to-end using tools like HubSpot, Salesforce, or similar platforms
• Created scalable workflows, engagement programs, and lifecycle journeys across customer segments
• Collaborated cross-functionally with Product, CS, Sales, and Marketing to elevate the customer voice
• Marketed to K–12 school administrators or in the broader EdTech space — and understand the nuances of the audience
• Tackled the challenge of engaging IT leaders and educators with limited time and complex needs
• Led or contributed to advocacy programs (e.g. case studies, CABs, testimonials) that amplified customer success

This is a role for a doer — someone who's already executed meaningful customer programs and is ready to take ownership of the strategy behind them.

Why You'll Love Working at Securly

• Meaningful Impact – Help protect 20M+ students across 20,000+ schools every day.
  
• Mission-Driven Culture – Join a people-first team where 95% of employees feel supported and connected.
  
• Ownership & Autonomy – Lead high-impact projects with direct access to marketing leadership.
  
• EdTech Leadership – Be part of a GSV EdTech 150 company reshaping student safety, wellness, and AI innovation.

Performance Expectations

First 90 Days

• Audit and improve customer email workflows and in-app messages
• Launch a nurture campaign for new customers
• Collaborate with Customer Success to identify top advocacy opportunities

First 6 Months

• Increase engagement on "Securly Learn" platform by 25%
• Publish 3 new customer stories
• Launch and host first Customer Advisory Board meeting

First 12 Months

• Demonstrate measurable lift in NRR and/or product adoption
• Build scalable customer marketing playbooks and workflows
• Become a trusted voice for the customer in marketing strategy

Benefits & Perks

• Competitive base salary (up to $120K depending on experience)
• Remote-first culture with flexibility and autonomy
• Unlimited PTO + 13+ holidays + paid winter shutdown
• 12 weeks fully paid parental leave for all parents
• Comprehensive medical, dental, vision
• Free mental health resources & Employee Assistance Program
• $1,000 annual professional development stipend
• 401(k) with employer match
• Exclusive discounts and optional lifestyle perks

Equal Opportunity Employer

Securly is committed to building a diverse team and an inclusive culture. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, disability, or any other legally protected characteristics.
#LI-REMOTE #LI-DO1

If you're looking for a meaningful role at a mission-driven company where marketing directly impacts student wellness and school success — we'd love to hear from you.