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Customer Relationship Manager

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Key Responsibility Areas (KRA):

1*. Client Acquisition & Business Development*

  • Identify and target potential clients for loan products, investments, and other financial services.
  • Build a strong client pipeline through referrals, networking, and market research.
  • Meet monthly, quarterly, and annual targets for new client acquisition and business growth.

2. Relationship Management

  • Maintain and strengthen relationships with existing clients to ensure repeat business.
  • Act as the primary point of contact for clients, resolving queries and providing timely assistance.
  • Conduct periodic client reviews to identify cross-selling and up-selling opportunities.

3. Credit Support & Loan Coordination

  • Coordinate with the credit, operations, and legal teams for smooth processing of loan applications.
  • Ensure timely submission of required documentation, KYC, and other compliance requirements by clients.
  • Monitor loan disbursal timelines and keep clients updated throughout the process.

4. Portfolio Monitoring & Risk Management

  • Track client accounts for repayment schedules, overdue payments, and early warning signals.
  • Provide regular updates on portfolio performance to senior management.
  • Proactively manage at-risk clients and assist in recovery or restructuring where needed.

5. Market Intelligence & Competitor Analysis

  • Keep abreast of market trends, competitor products, and industry developments.
  • Provide feedback to management on product performance and market requirements.
  • Suggest improvements in products, services, and client engagement strategies.

6. Reporting & MIS

  • Prepare weekly/monthly reports on client acquisition, portfolio status, and business development activities.
  • Maintain accurate records of client interactions, opportunities, and pipeline in the CRM system.
  • Analyze client data to identify trends, gaps, and opportunities for growth.

Key Skills & Competencies

  • Strong relationship-building and interpersonal skills.
  • Excellent communication, negotiation, and presentation skills.
  • Knowledge of NBFC products, credit appraisal basics, and compliance requirements.
  • Analytical skills to monitor portfolio health and identify risks.
  • Ability to work independently and in coordination with cross-functional teams.

Deliverables / KPIs

  • Achieve targets for client acquisition and portfolio growth.
  • Maintain low non-performing accounts (NPA) ratio in managed portfolio.
  • Timely follow-up and resolution of client queries.
  • Successful cross-selling and up-selling to existing clients.
  • Accurate reporting of client activity, pipeline, and market intelligence.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

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