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Customer Service Representative

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Core Responsibilities


1. Customer Engagement & Experience

  • Greet customers warmly and deliver a professional first impression that reflects the bank’s values.
  • Provide prompt, courteous, and knowledgeable assistance to customers in person, via phone, or email regarding accounts, services, and banking products.
  • Enhance customer satisfaction by ensuring timely resolution of inquiries and challenges.


2. Account & Transaction Support

  • Assist customers with account-related inquiries including balances, statements, recent transactions, account opening/closure, and documentation.
  • Process banking transactions such as deposits, withdrawals, transfers, and other routine operations with accuracy and efficiency.
  • Support customers in setting up and navigating digital banking platforms including mobile and internet banking.


3. Product Knowledge & Promotion

  • Stay informed about the bank’s latest products, services, and promotions, and proactively share relevant information with customers.
  • Identify customer needs and recommend suitable products and services through cross-selling and up-selling in line with bank standards.
  • Participate in marketing and awareness campaigns to expand the customer base and promote the bank’s offerings.


4. Issue Resolution & Compliance

  • Address and resolve customer complaints or issues by coordinating with relevant departments to ensure effective solutions.
  • Maintain accurate records of customer interactions, transactions, and complaints for compliance and quality assurance.
  • Ensure all activities are conducted in accordance with bank policies, procedures, ethical standards, and regulatory guidelines.


5. Operational Support

  • Act as a backup to Tellers when required, ensuring seamless branch operations.
  • Maintain up-to-date and accurate customer information in the bank’s systems.


6. Strategic Contribution

  • Contribute to the achievement of Retail Banking strategic goals by taking ownership of role-specific objectives.
  • Meet or exceed assigned monthly sales and service targets.


Self-Management Responsibilities

  • Set and pursue annual performance goals in collaboration with the reporting manager.
  • Take ownership of personal development by identifying learning needs and seeking growth opportunities beyond formal training.
  • Demonstrate and develop competencies relevant to the role through continuous learning and application.
  • Stay current with industry trends, banking practices, and professional standards.
  • Adhere to all HR policies including punctuality, attendance, and professional appearance.

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