D2C Manager, Shopify

(This position requires in-person commuting to Irvine, CA 3 times per week. Remote-only work requests will not be considered.)

About Us:

ELECOM USA is a growing consumer electronics company with two distinct direct-to-consumer brands: one offering everyday tech accessories, and the other focused on rugged, outdoor-ready power solutions under the NESTOUT brand. We believe in designing purposeful products that blend function, durability, and innovation - whether at your desk or deep in the wild.

We’re seeking a D2C Manager who will take full ownership of our Shopify ecosystem, including site performance, paid media, email marketing, and conversion optimization. This role is both strategic and hands-on: ideal for someone who thrives on accountability, knows how to drive measurable sales growth, and understands how to turn data into action. You’ll be responsible for growing revenue, optimizing ad performance, and continually improving the customer experience across our direct-to-consumer channels.

Key Responsibilities:

• Own the entire Shopify business, including site operations, performance marketing, and sales results for two brands
• Develop and manage ad campaigns across Meta (Facebook/Instagram) and Google (Search, Shopping, Display, YouTube) to drive traffic, conversions, and profitability
• Continuously analyze and optimize campaigns for ROAS, CVR, CAC, and overall sales growth
• Proactively identify problems and implement fast solutions — whether technical, creative, or operational
• Lead CRO and UX initiatives, including A/B testing, landing page optimization, and user flow improvements
• Execute lifecycle email marketing through Klaviyo, managing flows such as welcome, abandoned cart, post-purchase, and promotions
• Oversee SEO and content strategy, ensuring pages, blogs, and metadata drive organic growth
• Collaborate cross-functionally with creative, product, and leadership teams to align campaigns and launches
• Report on sales performance weekly and monthly, providing insights and recommendations to leadership

Qualifications:

• 3–6+ years of experience in Shopify D2C management, performance marketing, or ecommerce growth
• Proven record of driving measurable revenue growth and improving ROAS
• Expertise in Meta Ads Manager, Google Ads, GA4, Shopify Analytics, and Klaviyo
• Deep understanding of SEO, CRO, and ecommerce funnel optimization
• Strong problem-solving and analytical skills and able to quickly identify issues and take action
• Excellent communication skills, both written and verbal; clear, professional, and collaborative
• Highly organized with the ability to manage multiple projects and priorities in a fast-moving environment
• Experience with consumer electronics, outdoor, or lifestyle brands is a plus

Attributes:

• Quick thinker who moves fast and thrives in a dynamic environment
• Problem solver who takes initiative and drives solutions with confidence
• Strong communicator who collaborates seamlessly across teams
• Ownership mindset with accountability for ecommerce growth and performance
• Data-driven decision-maker focused on actionable insights
• Entrepreneurial and motivated to continuously improve results

What We Offer:

• 100% coverage for medical, dental, vision, and life insurance.
• 401(k) plan with company matching up to 6%.
• 10 days of PTO and 6 days of sick leave annually.
• 13-15 paid holidays off
• Hybrid-work Model: 3 days in office (Irvine, CA) and 2 days remote work.
• Professional Growth: Opportunities for advancement and skill development.
• Free coffee and tea all day

Job Type: Full-time

Projected Total Compensation: $90,000.00 - $100,000.00 per year

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Irvine, CA 92612