Pay: $25.00 - $30.00 per hour
Job Type: Part-Time or Full-Time
Work Location: In person, Denville, NJ
About Latico Leathers
Latico Leathers is a 40+ year, family-run leather goods brand known for full-grain, heirloom-
quality bags with real function: thoughtful interior organization, effortless everyday styling,
and craftsmanship that lasts. Every purchase helps donate 10 meals to Feeding America.
We have over 40,000 five-star reviews from customers who love our bags.
We are hiring a confident, fashion-forward Daily Live Stream Host and Senior Content
Creator to be the face of our live selling, the heartbeat of our Facebook Group, and a core
contributor to our social media and paid ad creative. We need an elevated, high-quality
creator who understands what drives engagement and conversions.
The Role
This is an on-camera role for someone who loves fashion, can talk product naturally with
charisma, and has a proven track record of creating high-quality, engaging video content.
You will host scheduled daily live shopping streams, create elevated photo and video
content for organic social and paid advertising, and help grow our private Facebook Group.
You must be savvy with social media trends, know how to craft strong hooks, and possess
strong video editing skills.
What You'll Do
1. Create Elevated Content for Social Media and Paid Ads (Core Responsibility)
- Produce high-quality, elevated short-form video content (Reels, TikToks) that actually
gets engagement and drives direct response.
- Film and photograph product and lifestyle content in our in-house studio and natural
settings.
- Master the art of the hook: craft compelling openings that capture attention
immediately.
- Execute strong video editing (CapCut, Premiere, etc.) to ensure pacing, transitions, and
text overlays are on-trend and highly engaging.
- Create content that feeds directly into our paid Meta ad creative pipeline, focusing on
direct response optimization and ROAS.
- Shoot specific product features clearly: scrunch tests, interior reveals, on-body shots,
and styling content.
- Repurpose live moments into short clips for Reels, TikTok, and paid ads.
- Collaborate with the team on weekly product priorities, campaign themes, and content
direction.
2. Host Daily Live Streams & Long-Form Video
- Host scheduled daily live shopping streams via SoldLive across Facebook, Instagram,
and TikTok simultaneously.
- Speak confidently, warmly, and with charisma about the bags: full-grain leather,
features, compartments, what fits, comfort, and styling.
- Try bags on live, show outfits, demonstrate what fits inside, and answer questions in
real time.
- Follow a run-of-show: featured styles, key talking points, promos, and FAQs.
- Keep energy and pacing high: welcome viewers, call out comments, handle objections,
and guide viewers to purchase.
- Host and create content for long-form YouTube videos, discussing products in depth.
3. Build and Curate Our Facebook Group Community
- Post consistently: styling prompts, polls, behind-the-scenes, new arrivals.
- Reply to comments and questions quickly to keep the community active and supportive.
- Create community moments: bag of the week, what is in your bag, styling threads, mini-
challenges.
- Capture recurring FAQs and community insights and share them with the team.
Must-Haves
- Strong on-camera presence: charismatic, confident, energetic, and comfortable
speaking for long stretches.
- Proven Video Editing Skills: highly proficient in CapCut or similar editing software,
with a deep understanding of pacing, hooks, and social video trends.
- Elevated Aesthetic: a strong taste level and background in fashion, styling, retail, or
creator work.
- Able to learn product quickly and explain it clearly and confidently.
- Comfortable filming and photographing product on body and in lifestyle settings.
- Organized, consistent, and reliable: this role follows a daily live schedule.
- Must be able to work in-office in Denville, NJ.
Nice to Have
- Experience with live selling, hosting, retail selling, or community management.
- Graphic design skills (Canva, Adobe, or Figma) for story graphics, promo tiles, live
overlays, and group post graphics.
- Additional fashion or styling experience (personal styling, boutique retail, wardrobe,
content styling).
- Familiarity with AI creative tools.
- Experience creating content for paid social ads.
What Success Looks Like
- A consistent flow of elevated, high-quality, on-brand photo and video content
(Reels/TikToks) that drives strong engagement and performs well in paid ads.
- Daily lives that feel confident, warm, charismatic, and high-energy.
- Strong engagement during lives: comments, questions answered, repeat viewers.
- A Facebook Group that stays active with consistent posts, thoughtful replies, and steady
growth.
Why Join Latico
- Family-run business since 1984 with 40,000+ five-star reviews and a loyal customer base.
- Small team where your work has direct impact on community growth and revenue.
- Simply great leather bags that customers truly love and keep for years.
- Every purchase donates 10 meals to Feeding America.
How to Apply
Please include ALL of the following with your application:
1. A short intro video (30 to 60 seconds) introducing yourself on camera.
2. Links to your best Reels/TikToks demonstrating your editing skills, use of hooks, and on-
camera presence.
3. Social links where you are on camera (TikTok, Instagram, Facebook, or YouTube).
4. Any live hosting, styling, or photography samples (formal portfolio not required).
Pay: $25.00 - $30.00 per hour
Work Location: In person