Data Analyst

CSi is a new, integrated business unit under Landmark Group , bringing together the most critical growth-driving capabilities into one unified engine. We are building the next phase of our growth—and at the center of it is a newly launched strategic division: CSi – Customer, Strategy & Intelligence. This isn’t just another team. This is where customer, data, product, and AI come together to shape the future of retail. It combines:

• Data & Analytics
• Loyalty (Shukran)
• Partnerships & Co-brands
• Performance & Digital Marketing
• Customer Product & Martech

CSi stands for

• C – Customer (CX) → Building seamless, end-to-end customer journeys
• S – Strategy & Analytics → Driving smarter business decisions through data
• i – Intelligence (AI + BI) → Powering everything with AI-led insights

Key Responsibilities

• Own end-to-end analytics for ecommerce performance and performance marketing channels (Paid Search, Paid Social, Display, Affiliates, CRM)
• Analyze traffic, conversion, revenue, and customer behavior across channels (paid, organic, direct, CRM)
• Track and optimize campaign performance across platforms (Google Ads, Meta, DV360, etc.) with a focus on ROI and scalability
• Build and monitor core KPIs such as CAC, ROAS, LTV, conversion rate, retention, and funnel drop-offs
• Drive budget allocation and reallocation decisions based on performance insights and marginal ROI analysis
• Develop dashboards and automated reporting solutions using tools like Power BI / Tableau
• Work closely with marketing teams to improve campaign targeting, creatives, bidding strategies, and audience segmentation
• Perform cohort analysis, attribution modeling (last-click, multi-touch), and customer segmentation (RFM, behavioral, etc.)
• Evaluate channel contribution, incrementality, and campaign lift through structured measurement frameworks
• Identify growth opportunities through deep-dive analysis on campaigns, products, and customer journeys
• Build predictive models for demand forecasting, churn prediction, and campaign effectiveness
• Integrate data from multiple sources (GA4, CRM tools, ad platforms, data warehouses)
• Translate complex data into actionable business insights for leadership

Requirements

• 6–7 years of experience in ecommerce analytics / performance marketing analytics
• Strong expertise in SQL and handling Databricks (BigQuery / similar preferred)
• Hands-on experience with Power BI (or similar BI tools)
• Strong understanding of performance marketing metrics (CAC, ROAS, CPC, CPM, CTR) and bidding strategies
• Experience working with ad platforms (Google Ads, Meta Ads, etc.), GA4, and CRM/campaign tools
• Solid understanding of attribution models and marketing measurement frameworks
• Strong analytical thinking with ability to connect data to business impact
• Exposure to Python / predictive modeling is a strong plus
• Ability to work cross-functionally with marketing, product, and tech teams

Good to Have

• Experience in retail / ecommerce environments
• Knowledge of customer lifecycle and loyalty analytics
• Familiarity with experimentation (A/B testing frameworks, incrementality testing)
• Exposure to CDPs or marketing automation tools
• Experience with marketing mix modeling (MMM) or advanced attribution is a plus

Why join CSi?

This is where your role becomes bigger than just a job. You’ll get to:

• Work at the intersection of Product, Data, AI, and Customer Experience
• Build solutions that impact millions of customers across multiple brands
• Be part of a high-ownership, high-visibility team
• Solve real business problems—not just execute tasks
• Shape how modern retail operates in the region

Who should apply?

If you are someone who:

• Thinks customer-first
• Loves solving problems using data and technology
• Wants to work on AI, Martech, Product, or Analytics
• Enjoys working in a fast-paced, high-impact environment

CSi is where you should be.

We’re not just hiring for roles. We’re building the future of customer intelligence at scale.

If you want to be part of something that is strategic, visible, and truly impactful—this is your moment.