Data Analyst – Marketing & CRM

A.A Joyland Pvt. Ltd. is looking for the position of Data Analyst – Marketing & CRM for its Head Office based in Karachi.

Position: Data Analyst – Marketing & CRM

Qualification: Bachelor’s degree in Marketing, Business, Statistics, or Analytics

Experience: 2–3 years experience in marketing analytics / CRM analysis
Retail or entertainment industry experience preferred

Salary: 60k - 70k

Job Purpose:
To analyze customer and marketing data from WABA, POS, Free WiFi, CRM, and existing Power BI dashboards, and convert it into actionable insights that improve campaign performance, customer retention, PPS growth, and overall revenue contribution through marketing initiatives.

Key Responsibilities

Customer Data Analysis

• Analyze data from WABA, POS, Free WiFi & CRM.
• Track repeat ratio, average spend, campaign impact, and customer lifecycle.
• Segment customers (new, repeat, inactive, high-value).
• Prepare weekly/monthly analytical reports with actionable insights.

Marketing Campaign Performance

• Monitor SMS & WhatsApp campaign metrics (delivery, read, response, conversion).
• Measure ROI and campaign effectiveness.
• Track retention, reactivation & acquisition performance.
• Recommend optimization strategies.

Power BI Reporting

• Extract and interpret data from Power BI dashboards.
• Highlight key marketing KPIs and gaps.
• Prepare structured performance summaries.
• Ensure data accuracy.

WABA Monitoring

• Monitor WABA dashboard performance and engagement trends.
• Analyze chatbot interactions and conversion ratios.
• Coordinate with IT/vendor for technical updates.
• Share weekly insights with marketing team.

CRM & Database Management

• Maintain clean and structured customer database.
• Improve segmentation for targeted marketing.
• Ensure data hygiene and reduce duplication.
• Coordinate with Operations to improve data capture.

Strategic Marketing Support

• Support data-driven campaign planning.
• Provide pre & post-campaign analysis.
• Assist in sales forecasting.
• Recommend strategies to improve retention and conversions

Interested candidates can submit their CVs also with their portfolios at careers@aajoyland.comwith mentioning the position title in the subject line

Job Type: Full-time

Pay: Rs60,000.00 - Rs70,000.00 per month

Work Location: In person