Data Analytics Manager - Marketing

Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service.

We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today’s veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you’re excited about using your talents to make an impact on the health and wellness of pets - we’d love to talk with you!

Position Summary

The Data Analytics Manager – Marketing is responsible for leading marketing analytics initiatives and delivering insights that drive client acquisition, engagement, and retention. Reporting to the Director of Data Analytics, this role partners closely with Marketing to translate complex data into actionable strategies and scalable reporting solutions.

This position is ideal for a highly analytical and detail-oriented professional who excels at problem-solving and can translate complex data into clear, actionable insights. The ideal candidate is an effective communicator across both technical and non-technical audiences, demonstrates strong time management and the ability to manage multiple priorities, and thrives in a fast-paced, evolving environment with a high level of ownership and accountability.

Key Responsibilities

Data Analysis & Reporting

• Analyze marketing data using SQL to develop clear, actionable insights
• Build and maintain Excel models and automated reporting solutions
• Develop and manage Tableau dashboards to visualize key performance metrics
• Ensure data accuracy through validation, cleansing, and quality checks
• Create standardized and ad hoc reports to support business decisions
• Present insights, reports, and recommendations to leadership

Marketing Analytics & Insights

• Partner with Marketing to evaluate performance across channels and campaigns
• Identify opportunities to improve client acquisition, engagement, and retention
• Analyze marketing funnels and customer behavior to drive conversion and lifetime value
• Translate data findings into clear, strategic recommendations

Channel & Performance Analysis

• Evaluate email and lifecycle marketing performance to improve targeting and engagement
• Analyze SEO and website performance data (e.g., GA4, Search Console) to track traffic and user behavior
• Monitor and optimize paid media performance across platforms to maximize ROI and efficiency

Cross-Functional Collaboration

• Work closely with Marketing, Analytics, and other stakeholders to align on reporting and insights
• Support the development of executive-level presentations and materials
• Ensure consistency and accuracy across all published reports

Qualifications

• 3+ years of experience in data analytics, preferably supporting marketing functions
• Advanced proficiency in SQL and Excel
• Experience building dashboards in Tableau (or similar BI tools)
• Experience working with data warehouses such as Amazon Redshift (or similar)
• Strong understanding of digital marketing analytics (GA4, Google Ads, Meta Ads, etc.)
• Familiarity with marketing attribution, tracking frameworks (UTMs), and campaign measurement
• Experience analyzing client acquisition, retention, lifecycle, and paid media performance
• Experience in a multi-site or multi-location business environment preferred

Additional information

Work Environment

• Remote or hybrid (if NY based)
• Travel up to ~20% during active conversions and go-lives

Competitive compensation dependent on location and experience, with annual bonus potential. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of.

We want nothing more than to fuel your career goals, which is why we’ve created exclusive programs like Alliance Educates, Alliance Propel and Alliance Cares - to bring you financial, learning and wellness opportunities designed to enrich your growth.

WE ARE A DRUG-FREE & EQUAL OPPORTUNITY EMPLOYER.

Company Policy Forbids Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Marital Status, Sexual Orientation or National Origin.