Data-Driven Performance Marketing Analyst

Role Overview

We are currently hiring for a Data-Driven Performance Marketing Analyst. This role is ideal for Data Science graduates or students who are interested in applying their analytical skills in a real-world marketing environment. As a Data-Driven Performance Marketing Analyst, you will work at the intersection of data, marketing, and business strategy, analyzing campaign performance, extracting insights, and optimizing digital marketing efforts using a data-first approach.

Responsibilities

• Analyze and interpret marketing campaign data to identify trends and optimization opportunities
• Build and maintain performance dashboards and reports using tools like Google Analytics and other platforms
• Apply data analysis techniques to improve ROI and campaign effectiveness
• Design, test, and optimize paid marketing campaigns (Google, Meta, Email, etc.)
• Translate complex data into actionable insights for business decisions
• Work with cross-functional teams to align data insights with marketing strategies
• Continuously experiment and improve campaign performance

Qualifications

• Bachelor’s degree in Data Science, Computer Science, Engineering, Business Analytics, or related field
• Strong understanding of data analysis, statistics, or analytics concepts
• Familiarity with digital marketing platforms (Google Ads, Facebook Ads, etc.)
• 1–2 years experience
• Experience with Google Analytics, Data Studio, or similar tools
• Basic knowledge of SQL, Excel, or Python for data analysis
• Understanding of performance metrics (CTR, CPC, CPA, ROAS, etc.)
• Ability to think in a data-driven and problem-solving manner
• Experience with A/B testing, forecasting, or predictive analysis is a plus

Job Type: Full-time

Work Location: In person