Data Scientist

Project: Digital Marketing Analytics

Client: Leading Bank in Vietnam

Duration: 6 Months (Consulting/Contracting)

Start Date: Early October

Working Model: Remote

Working Language: English

About the Role:

We are seeking a Data Scientist (Consultant) with expertise in Digital Marketing Analytics to join a 6-month engagement with a leading bank in Vietnam. The ideal candidate should be proficient in statistical modeling, machine learning, and marketing analytics, with the ability to extract actionable insights to optimize customer acquisition, engagement, and retention strategies.

Key Responsibilities

• Analyze marketing data across channels (web, email, paid media, CRM) to uncover insights.
• Develop predictive models to measure and improve campaign effectiveness.
• Apply advanced analytics (segmentation, attribution modeling, churn prediction).
• Collaborate with marketing and business teams to provide actionable recommendations.
• Visualize insights with clear dashboards and reports for stakeholders.
• Ensure data accuracy, quality, and compliance.

Required Skills & Qualifications

• 5+ years of experience as a Data Scientist with strong exposure to Digital Marketing Analytics.
• Hands-on experience with Python/R, SQL, and marketing analytics tools.
• Experience with statistical modeling, machine learning, and A/B testing.
• Strong knowledge of Google Analytics, Adobe Analytics, or similar platforms.
• Familiarity with data visualization tools (Tableau, Power BI, Looker).
• Excellent communication skills in English (written & verbal).

Nice to Have

• Experience in the banking/financial services domain.
• Exposure to big data technologies (Spark, Hadoop).
• Knowledge of cloud platforms (AWS, GCP, Azure).

Job Type: Contractual / Temporary
Contract length: 6 months

Pay: ₹2,073,073.47 - ₹4,022,554.86 per year

Benefits:

• Work from home

Work Location: Remote