Data Strategy Director

Data Strategy Director

Reporting into: Group Strategy Director

Location: New York, NY

The role:

We’re looking for a Data Strategy Director to join the McCann team. This person would be a key member of the strategy team, helping to seamlessly integrate data into core strategic and creative ways of working. As a Data Strategist, you will act as the bridge between client, creativity, and connections strategy. You’ll be responsible for turning a broad range of data sets into actionable insights that shape marketing strategies, inform creative development, optimize media performance, and ultimately drive growth for our clients. The person fulfilling this role would be inspired to find new opportunities to capture, analyze and utilize data, whilst also inspiring through engaging data-storytelling.

Working across a diverse set of stakeholders—including brand & social strategists, media partners, researchers, business leads, and client teams—this position will help define the global approach to strategy for a key B2B and B2C client, while ensuring that creativity and human-centric approaches remain at the heart of the agency’s data strategy.

What You Do

• Collect, interpret, and synthesize data (first-party, third-party, client, media, social etc) to uncover community, category, and cultural insights.
• Translate audience data and insights into narratives and strategic recommendations that inspire creative thinking, enhance brand impact, and drive innovative approaches to Audience strategy.
• Help lead the integration of audience insights into the Truth >> Impact OS across key McCann NY clients, ensuring data excellence within creative process.
• Challenge existing data approaches to uncover deeper, culturally and contextually relevant human insights.
• Contribute to measurement frameworks for both B2B and B2C audiences

Agency Integration

• Become fluent in McCann’s proprietary and partner data assets, identifying any data gaps relative to business needs and proposing solutions to address these gaps.
• Help to foster a data-driven culture by collaborating closely with creative, social and connections strategists in effective use of audience, channel and business data.
• Drive engagement with McCann’s strategic community ensuring data and analytics power the Truth >> Impact OS.
• Work closely with McCann’s global intelligence unit to deploy best practices across key accounts

What You Bring

• High degree of literacy in both syndicated and custom survey data (and their general methodologies), as well as row and respondent level data, social listening data. Knowledge and experience of CRM and consumer record data a plus.
• Ability to flexibly analyze, interpret and interpolate data from different sources and in different forms
• Curiosity, creativity, and a passion for how data can fuel smarter, more impactful work.
• An articulate and confident communicator, and natural ‘data storyteller’, with the ability to impart experience on others and improve their self-sufficiency in the discipline, over time

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Location:

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.

Salary Range:

The salary range for this position is $170,000 - $210,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

How We Uphold McCann Values:

• Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.

o We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.

• Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.

o We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.

• Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.

o We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.

How We Care for McCanners:

• Competitive insurance coverage, inclusive of medical, dental, and vision
• Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations
• 80 hours of Paid Sick Time per calendar year
• 21 paid Company Holidays
• Access to Spark, a learning and skill platform for your growth and development
• 401k Retirement with 6% employer matching
• Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
• Wellness resources, including free access to Headspace

Commitment to Diversity, Equity, and Inclusion:

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives