Demand Generation Lead

Your mission

This is a player–manager Demand-Gen Lead role suited to an ambitious marketer ready to own our inbound engine. You’ll lead demand-generation strategy while executing campaigns yourself—optimising our website and funnel, running content-driven acquisition, and supporting major product launches. Experience in sports, fitness, or sports-technology is a strong plus.

The role is based in Boston or ideal for someone willing to relocate to Boston and work closely with our US commercial team.

Key Responsibilities

• Own demand generation across web, SEO, CRO, content, paid acquisition and inbound campaigns.
• Build lead magnets, webinars, nurture flows, and segmented messaging.
• Support major product launches through coordinated PR, content, and creative campaigns.
• Develop nurture and warm-outbound systems plus mid/BOFU assets (case studies, ROI tools, demos).
• Collaborate with Sales, Product, and Content teams; coordinate contractors/agencies.
• Lead event and activation marketing including major brand collaborations
• Own and measure funnel performance and report on campaign impact.

What Success Looks Like

• A predictable, scalable inbound engine delivering high-quality opportunities.
• Strong, differentiated messaging for performance sport, coaching, and fitness markets.
• Well-executed product launches that drive awareness, engagement, and adoption.
• Continuous improvements in key KPIs website performance and conversion.
• Effective nurture and warm-outbound systems accelerating movement through the funnel.
• Collaborative, high-quality marketing execution supporting global expansion.

Your profile

Essential

• Boston-based or willing to relocate to Boston
• 3+ years in B2B demand gen, growth, or digital marketing.
• Hands-on experience owning inbound funnels, CRM/automation (HubSpot experience strong plus), and website optimisation.
• Demonstrated ability to create and develop a marketing function and its team members.
• Strong communication, creative, organisation, and executional skills.

Preferred

• Experience in sports performance, fitness, or sports-tech.
• Passionate about strength and conditioning and fitness and open to using Output in your training

About us

At Output Sports, we make elite sports-science simple and scalable. Output originated from an interdisciplinary collaboration between a physiotherapist and an electronic engineer in a Data Analytics research centre in University College Dublin, Ireland. Having launched in early 2020, we now work with over 1,400 clients globally including Premier League, NFL, MLB, NHL, NCAA, Champions League, International Rugby and Olympic sporting setups. Backed by some of Sports Tech best investors, we are building a diverse team of world-class engineers, sports scientists and commercial staff around the world to bring our product to the global market. Our tech can help athletes at any level achieve their training goals by providing them with the measures that truly matter for success.