Demand Generation Manager for a Healthcare Startup

They need a Marketing Demand Generation and Operations Manager with a laser focus on growing pipeline who will be responsible for:

• Campaign development, management, and optimization (including email marketing, lead nurturing, and performance reporting)
• Target account research and contact list building
• SEO/SEM
• Website and marketing system maintenance including CRM

Their Priorities:

Build the engine that drives MQL and SQL acquisition. Marketing campaigns will include:

• In-person events & conferences
• Webinars
• Outbound email
• Digital advertising

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Work to be done:

• Own target account research and contact list building.
• Own marketing analytics. Provide effective, clear reporting and dashboards so that colleagues understand campaign performance and opportunities for improvement.
• Stay abreast of and execute on best practices for SEO/SEM/other digital advertising
• Maintain marketing and sales systems including HubSpot, and others - seeking expertise from others quickly when needed.
• Coordinate operations for digital events such as webinars and provide operational support remotely for in-person events
• Own the improvement and maintenance of our HubSpot CRM for Marketing and Sales

Experience:

• 3-5 years of experience in a B2B demand generation role, ideally in a healthtech company
• Experience managing HubSpot Marketing & Sales platforms
• Experience developing and managing B2B nurture campaigns and email marketing campaigns
• Experience evaluating channels to determine best mix for promotional activities
• Experience with SEM/SEO and digital advertising

This is a 40 hour contract to hire remote role.

Our client is in the healthcare space selling to Nephrology clinics in the US. The Demand Generation Specialist will be responsible for lead generation and will work closely with the sales and marketing team.