Demand Generation Specialist

Chang Robotics is a Christ-centered Factory 5.0 automation engineering firm serving American manufacturers. We’re building an internal marketing agency that supports CR and a growing portfolio of companies. We’re looking for a Demand Gen Specialist who is obsessed with one question: how does this create an MQL?

You’ll work directly with our fractional CMO, who will train you on LinkedIn outreach, Sales Navigator, and AI-powered lead generation. You don’t need to know everything on day one, but you should be eager to learn and willing to jump in.

What You’ll Own

• LinkedIn outreach and engagement on executive accounts (connection requests, DMs, comment engagement)
• Sales Navigator prospecting (building targeted lists, monitoring intent signals)
• Linked Helper campaign management (automated connection and messaging sequences)
• MQL identification and tracking (company fit, persona fit, intent signals per our defined framework)
• CRM management and hygiene in Keap (contact records, tagging, segmentation, pipeline accuracy)
• Lead handoff to sales (packaging qualified leads with context)
• Email campaign execution (nurture sequences, event invitations, follow-up cadences through Keap)
• Event promotion and registration driving (livestreams, webinars, trade shows)
• Apollo website visitor monitoring and follow-up
• Advertising management (LinkedIn ads, expanding to search and industry pubs as budget allows)
• Post-event follow-up ownership (attendee lists, follow-up sequences, tracking conversions)
• Weekly reporting on connections, engagements, registrants, and MQLs generated

What We’re Looking For

• 1 to 3 years of marketing, sales, or business development experience
• Growth mindset. You want to learn LinkedIn outreach, AI tools, CRM automation, and demand gen strategy.
• AI-comfortable: you will use AI tools daily to make work more efficient and effective
• Metric-obsessed: you measure your own performance before anyone asks. If you shipped something and it got zero engagement, you want to know why and you want to change it.
• Willing to push back: if we assign a task and it’s not obvious how it creates an MQL, you’re authorized to ask “how does this create an MQL?” before doing it
• Detail-oriented with data (CRM hygiene, list accuracy, tracking spreadsheets)
• Comfortable with repetitive high-volume tasks when necessary (ex: sending 100 connection requests)
• Mission-aligned: you care about American manufacturing, reshoring, and building something that matters

Culture

• Faith-based company. Christ-centered values are part of how we interact internally and externally.
• Chang Robotics prioritizes its people. Work-life balance is paramount.
• Our mission (on the marketing team) is to serve the Chang Robotics ecosystem with excellence and efficiency. We use AI to better serve our stakeholders and reach more of them. It makes us faster and sharper, but every deliverable still carries a human's judgment and a human's name.
• You bring solutions, not just problems. We take initiative to present a starting point alongside any issue we raise. It doesn't have to be the right solution, but it needs to be a start.
• Results over activity. We care more about the quality of what we ship than the volume. Success in this role is measured by qualified leads on our president's calendar, not by how many tasks get checked off.
• We're building something together. You're helping build the marketing function for a growing portfolio of companies. What you build here will scale.

AI

• We use mostly Claude, also a proprietary AI built by our CMO, and a smattering of Grok and Gemini.
• You'll be expected to use only our company AI accounts and will receive copious training on AI best practices.
• We are only interested in hiring people who are exciting about becoming Agentically Augmented Humans and using AI to help build the future of American Manufacturing.

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Application Question(s):

• How do you feel about working for a Christ-centered engineering firm?

Experience:

• Demand Generation: 1 year (Required)

Work Location: Hybrid remote in Jacksonville Beach, FL 32250