Dental Marketing / Social Media Specialist

Job Summary
We are seeking a dynamic and innovative Dental Marketing / Social Media Specialist to elevate our dental practice’s online presence and community engagement. In this role, you will craft compelling content, manage social media platforms, and develop strategic marketing campaigns that resonate with current and prospective patients. Your enthusiasm for digital marketing combined with your creative flair will help us build a strong brand identity, attract new patients, and foster lasting relationships within our community. This paid position offers an exciting opportunity to make a meaningful impact through engaging storytelling and targeted outreach.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase brand awareness and patient engagement.
• Create visually appealing graphics, videos, and photography using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing campaigns.
• Manage social listening tools to monitor online conversations about our practice and industry trends, allowing for timely responses and reputation management.
• Plan and implement Facebook Advertising campaigns to target specific demographics and promote special offers or events.
• Conduct keyword research and optimize content for SEO to improve our website’s visibility in search engine results.
• Collaborate with the team on public relations initiatives, including community outreach events and media relations to enhance our practice’s reputation.
• Track web analytics using Google Analytics and web analytics tools to measure campaign performance and adjust strategies accordingly.
• Manage social media scheduling using Buffer or Hootsuite, ensuring consistent posting schedules that align with marketing goals.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.
• Support e-commerce initiatives by promoting online appointment booking or product sales through engaging digital content.

Requirements

• Proven experience in social media management, digital marketing, or related roles within healthcare or dental industries preferred.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with SEO best practices, keyword research, Google Analytics, and web analytics tools.
• Experience with social listening tools such as Hootsuite or Buffer (application).
• Ability to create compelling video content through video editing software; photography skills are a plus.
• Knowledge of Facebook Advertising platform and experience managing paid campaigns.
• Excellent written communication skills with keen attention to proofreading and branding consistency.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Join us as a Dental Marketing / Social Media Specialist and be part of a vibrant team dedicated to transforming patient experiences through innovative digital marketing!

Pay: $20.00 - $30.00 per hour

Work Location: In person