Dental Office Social Media Creator/Marketing

Develop and implement comprehensive social media strategies to increase brand awareness and engagement across platforms.

Job Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic dental team. In this role, you will travel to our locations in NJ and PA to obtain needed content. You will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. The ideal candidate will have a strong understanding of social media marketing, content creation, and analytics, with a passion for storytelling through various digital channels.

Duties

• Travel to our dental offices in NJ and PA to obtain needed content.
• Create compelling content tailored for various social media channels.
• Monitor social media trends and conduct social listening to identify opportunities for engagement and improvement.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite to schedule posts, analyze performance metrics, and optimize content.
• Collaborate with the dental teams to align social media campaigns with overall branding and marketing objectives.
• Manage relationships with influencers and partners to enhance brand visibility.
• Conduct keyword research and apply SEO best practices to improve organic reach.
• Analyze web analytics using Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Engage in public relations efforts by crafting press releases and managing online reputation.
• Perform proofreading and editing of all content to ensure accuracy and adherence to brand guidelines.
• Stay updated on industry trends in digital marketing, e-commerce, graphic design, photography, and video editing.

Skills

• Proficient in social media management tools such as Hootsuite, Buffer, and Adobe Creative Suite (Photoshop & Illustrator).
• Strong understanding of SEO principles, keyword research techniques, and web analytics.
• Experience in content creation including graphic design, photography, video editing, and branding.
• Knowledge of Facebook Advertising strategies for effective campaign execution.
• Excellent relationship management skills with the ability to engage diverse audiences.
• Strong communication skills with a focus on public relations and storytelling.
• Ability to analyze data from Google Analytics to inform strategic decisions.
• Familiarity with e-commerce platforms is a plus. Join us as we continue to grow our online presence and connect with our audience in meaningful ways. If you are passionate about digital marketing and have the skills we are looking for, we encourage you to apply!

Job Types: Full-time, Part-time, Contract

Pay: $22.00 - $25.00 per hour

Expected hours: 20 – 40 per week

Benefits:

• Flexible schedule

Work Location: On the road