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Design Director, Men’s White Label

Design Director, Men’s White Label
rag & bone – New York, NY Overview
rag & bone is seeking a Design Director to lead Men’s White Label driving the evolution of our smart casual, denim-led lifestyle and defining a clear, modern point of view for the collection.

Reporting to the Head of Men’s Design, this role is responsible for translating the broader creative vision into a focused, commercially viable product offering. The Design Director will own the development of a cohesive wardrobe anchored in denim, while expanding into a broader expression of the modern uniform.

The ideal candidate brings a strong design perspective, deep expertise in denim and fabrication, and the ability to execute with clarity, discipline, and consistency. Key Responsibilities

Lead White Label Design Execution
- Drive seasonal design direction for Men’s White Label in alignment with the Head of Men’s Design
- Translate overarching brand vision into a clear and differentiated product assortment
Own Denim & Lifestyle Expansion
- Lead design across denim, including fit, fabric, and wash innovation
- Expand the denim lifestyle into shirting, knitwear, outerwear, accessories, and third pieces
- Build a cohesive wardrobe system rooted in American sportswear, workwear, and denim-first styling
Product Creation & Development
- Oversee the design process from concept through final development
- Partner closely with product development, sourcing, and merchandising to ensure design integrity and execution
- Elevate fabrication, construction, and finishing techniques across categories
Support Brand Expression
- Execute a distinct visual and product language for White Label within the broader men’s strategy
- Ensure consistency across product, styling, and seasonal storytelling
Team Leadership
- Lead and develop a growing design team
- Provide clear direction, feedback, and mentorship to drive creative and technical excellence
Cross-Functional Collaboration
- Partner with merchandising to align on category growth and business objectives
- Collaborate with marketing and creative teams to support go-to-market storytelling

Qualifications

8–12+ years of men’s design experience, with a strong focus on denim and casual lifestyle
Proven experience owning a category or leading a business segment within a contemporary or premium brand
Deep knowledge of denim fabrication, wash development, and garment construction
Strong ability to translate creative direction into commercially successful product
Experience working within a larger creative structure while owning execution
Excellent leadership and communication skills

What We’re Looking For

A designer with a clear, confident point of view , grounded in product
Someone who understands how to build a denim-led wardrobe system , not just individual pieces
A leader who can bring focus, discipline, and consistency to a growing category
A strong executor who thrives within a collaborative, top-down creative structure

Why rag & bone
At rag & bone, we are grounded in the belief that great design comes from authenticity, craftsmanship, and a clear point of view. This role is an opportunity to play a key leadership role within the men’s design team, bringing the White Label vision to life and shaping the future of a modern, New York-based wardrobe.

 Rules We Live By I Rules You Live By

Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity.
Have No Fear - Innovate, solve problems
Own Every Decision - Work together, get results
Quality Matters – Not only with product but we see it in our people
Make S**t Happen - Be disciplined, be competitive

Benefits

Paid Time Off
Clothing Allowance
Generous Employee Discount
Paid Parental Leave
Membership to Calm and access to other wellness benefits
Medical, dental, vision and ancillary benefits
401k

rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.

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