Design Lead – Visual & Content

We are looking for a Design Lead who is equally passionate about visual design and content creation, This role is for someone who not only has exceptional design skills but also understands marketing objectives, campaign relevance, and channel specific formats. You will be designing emailers, push notifications, WhatsApp messaging creatives, ad banners, videos, reels, standees, and printables while delivering them on time with minimal revision cycles.

You are expected to think strategically, understand campaign goals, and translate them into compelling visuals that drive results, ensuring every asset we release is not only visually stunning but also delivers the right message for each channel.

Key Responsibilities

• Design and deliver digital creatives for emailers, push notifications, WhatsApp campaigns, banner ads, and paid media (Meta, Google Display, TikTok, Instagram Reels, YouTube Shorts)
• Collaborate with marketing and product teams to shape campaign narratives and ensure content aligns with brand voice and objectives.
• Create offline marketing assets including standees, banners, flyers, and event printables
• Collaborate with the growth & marketing team to translate campaign briefs into high-performing creatives with minimal feedback loops
• Ensure platform-specific optimization for all creatives to maximize engagement and performance
• Apply strong creative strategy to align visuals with brand tone, campaign objectives, and marketing KPIs
• Use AI creative tools (Midjourney, Runway, DALL·E, etc.) to accelerate concept development and design execution
• Manage multiple design projects under tight deadlines without compromising quality
• Maintain and share a portfolio of past work for review

Requirements

Technical Skills

• Expert in Adobe Photoshop & Illustrator for high-quality static creatives
• Proficient in After Effects & Premiere Pro / DaVinci Resolve / Final Cut Pro X for videos and motion graphics
• Experience with Figma for UI/UX layouts and campaign prototypes
• Familiarity with AI creative tools for design innovation and workflow efficiency
• Excellent short-form writing skills (headlines, captions, ad copy).
• Understanding of platform-specific content formats and best practices.

Design Expertise

• Strong grasp of colour theory, typography, and layout design
• Ability to adapt creatives for multiple channels including digital, social, and print
• Understanding of platform-specific formats, dimensions, and best practices

Professional Strengths

• Excellent time management and ability to meet campaign deadlines
• Strong communication and collaboration skills
• High adaptability in fast-paced, high-volume creative production
• Proactive in integrating feedback and delivering one-go final outputs