Developer III - Software Engineering (Adobe Analytics)

Job description

Experience- 3-5 Years

Location-Trivandrum

The Adobe Analytics will oversee the strategic implementation, management, and optimization of Adobe Analytics solutions within the organization. This role requires a blend of technical expertise, leadership, and business acumen to drive data-driven decision-making and improve digital marketing and customer experiences. The Adobe Analytics Lead will be responsible for managing the analytics team, ensuring accurate and actionable reporting, optimizing tracking setups, and integrating analytics across digital touchpoints.

Adobe Analytics Implementation & Optimization (60%):
Platform Implementation: Oversee the implementation and configuration of Adobe Analytics across various digital properties (websites, mobile apps, etc.), ensuring accurate data collection.
Third-Party Tools & Platforms: Oversee the integration of third-party analytics tools and platforms (e.g., A/B testing, heat mapping, email marketing tools) into Adobe Analytics, ensuring a unified approach to data collection.
Process Improvement: Identify opportunities to optimize the tracking and reporting processes for increased efficiency, scalability, and accuracy.
Strategic Reporting: Develop and implement data strategies that support the digital marketing and customer experience initiatives, aligning KPIs with business objectives.
Cross-Channel Performance Analysis: Use Adobe Analytics to analyze user behavior and performance across multiple digital channels and touchpoints, ensuring a holistic understanding of the customer journey.

Qualifications & Skills:
5+ years experience working with Adobe Analytics or similar analytics platforms.
Certifications in Adobe Analytics (e.g., Adobe Certified Expert, Adobe Certified Master) and other relevant analytics tools.
Experience in ecommerce analytics and multi-channel marketing measurement.
Experience with data visualization tools (Looker Studio, Tableau, Power BI, etc.) is a plus.
Excellent written and verbal communication skills.

Skills

adobe experience manager,data quality assurance,adobe analytics,e-commerce analytics,data strategy,

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person