Digital Ads Specialist

Job Overview:

Barani Institute of Information Technology (BIIT) is seeking a results-driven Ads Specialist to plan, manage, and optimize digital advertising campaigns across various online platforms. The ideal candidate will have strong analytical skills, creative thinking, and hands-on experience in managing Meta Ads (Facebook, Instagram) and Google Ads campaigns to support brand awareness and lead generation objectives.

Key Responsibilities:

• Plan, create, and manage paid ad campaigns on Meta (Facebook, Instagram), Google, and other digital platforms.
• Monitor and analyze campaign performance metrics (CPC, CTR, conversions, ROI).
• Conduct keyword research and audience targeting to ensure effective ad delivery.
• Optimize campaigns to improve performance and cost efficiency.
• Collaborate with content and design teams to create high-performing ad creatives.
• Prepare performance reports and provide actionable insights.
• Stay up to date with the latest digital advertising trends, tools, and algorithm changes.

Requirements:

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• Minimum 1 year of experience in digital advertising or performance marketing.
• Proven experience with Meta Ads Manager and Google Ads platforms.
• Strong analytical and reporting skills.
• Knowledge of audience segmentation, retargeting, and campaign optimization techniques.
• Excellent communication and teamwork skills.

Preferred Skills:

• Experience with Google Analytics, SEO, and A/B testing.
• Familiarity with advertising on LinkedIn or YouTube is a plus.
• Understanding of conversion tracking, pixel setup, and event configuration.

What BIIT Offers:

• A professional environment to enhance your marketing expertise.
• Opportunity to manage campaigns for real institutional projects.
• Competitive salary package and growth opportunities.

Job Type: Full-time

Ability to commute/relocate:

• Islamabad: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Experience:

• digital ads marketing: 5 years (Required)

Work Location: In person