Digital Ads Specialist (Google & Meta Ads – Local Services)

Company Name: HiQain

Location: Gulistan-e-Jauhar Block 4, Karachi

Shift: Night Shift

• 8:00 PM – 5:00 AM
• 9:00 PM – 6:00 AM

Job Overview
We are hiring a performance-driven Digital Ads Specialist with strong expertise in Google Ads and Meta (Facebook & Instagram) Ads, specifically for local service-based businesses.
The ideal candidate must have proven experience working with the design and development industry (e.g., web design, app development, branding services) and a strong ability to generate high-quality leads and conversions.
Additionally, we are looking for someone with hands-on experience running local lead generation campaigns for industries such as contractors, landscapers, cleaning services, roofing companies, real estate, and similar service-based businesses.

Key Responsibilities:

• Plan, launch, and manage Google Ads campaigns (Search, Display, Local, Performance Max)
• Create, manage, and optimize Meta Ads campaigns for lead generation
• Develop high-converting strategies for local service businesses
• Generate qualified leads (calls, form submissions, bookings)
• Conduct keyword research and competitor analysis
• Create compelling ad copy and coordinate with design team for creatives
• Optimize campaigns to improve CTR, CPC, CPA, and ROAS
• Set up and manage conversion tracking (Google Tag Manager, GA4, Meta Pixel)
• Work closely with design and development teams to improve landing page performance
• Monitor budgets and maximize ROI
• Prepare performance reports with actionable insights

Requirements:

• 3–5 years of proven experience in Google Ads and Meta Ads
• Strong experience in local services lead generation campaigns
• Must have experience in the design & development industry (web, app, branding services)
• Proven track record of generating high-quality leads and conversions
• Hands-on experience with Google Analytics, Tag Manager, and Meta Pixel
• Strong understanding of sales funnels and customer journey
• Ability to analyze data and make data-driven decisions
• Excellent communication and reporting skills

Preferred Qualifications:

• Experience working with US-based clients
• Knowledge of landing page optimization and CRO
• Familiarity with CRM tools and lead tracking systems

What We Offer:

• Market competitive salary
• Health insurance coverage
• Opportunity to work with international clients
• Professional growth and career development
• Collaborative and performance-driven work environment

How to Apply:

Please send:

• Your updated resume
• Portfolio or case studies (especially local lead generation campaigns)
• Details of ad budgets managed
• Industries and platforms you’ve worked on

Job Type: Full-time

Work Location: In person