Digital Ads Specialist Remote

Must reside in the USA.

HOURS: Generally 8:45 am to 5:45 pm CENTRAL TIME - Please adjust for your time zone.

About Drive

DRIVE is your premier partner in elevating auto repair, collision, truck, and tow businesses across North America. With over 30 years of industry expertise, we empower independent shop owners with the tools, training, and strategies they need to succeed.

Our comprehensive approach includes dynamic management coaching, innovative marketing solutions, and proprietary software tools, all designed to boost profitability, streamline operations, and drive long-term growth. From small shops to growing enterprises, DRIVE is trusted by thousands of business owners looking to reach the next level.

Why work for us:

When you join our team, you become part of a mission-driven organization that’s passionate about helping shop owners succeed in a competitive and ever-changing industry.

Here’s what makes DRIVE a great place to work:

• A remote-first, flexible work environmentthat respects your time and expertise
• Opportunities to make a real impact in the lives of small business owners across North America
• A team culture built on collaboration, innovation, and integrity
• Career growth through ongoing training, mentorship, and cross-functional projects
• The chance to work at the intersection of consulting, technology, and marketing, helping clients build better businesses every day

At DRIVE, your work directly supports the people who keep America moving.

About the Role

Drive is seeking a motivated and results driven Digital Ads Specialist with strong expertise in Google Ads and Local Service Ads LSA, along with proven social media advertising expertise, including Facebook, Instagram, and other paid social platforms. This role is ideal for someone who thrives in a fast paced agency environment, enjoys working with a diverse client portfolio, and is eager to continue growing their paid media skill set.

The ideal candidate brings a balance of strategic thinking, creativity, and data driven execution, paired with strong project management and communication skills. Social media advertising expertise is essential, as this role supports both paid search and paid social initiatives. The position also requires someone who is comfortable working directly with clients, collaborating with internal teams, and supporting the sales team with paid advertising insights and recommendations.

Key Responsibilities

Campaign Strategy and Planning

• Develop and execute comprehensive Google Ads, Local Service Ads, and paid social strategies aligned with client goals
• Conduct keyword research, market analysis, and competitor research to drive performance

Ad Creation and Optimization

• Write compelling ad copy and develop effective creative concepts for search and social campaigns
• Continuously optimize campaigns through bid adjustments, targeting refinements, and creative testing
• Manage and optimize Local Service Ads for visibility, lead quality, and cost efficiency

Budget Management

• Monitor and manage ad spend across search and social platforms to ensure efficient budget allocation
• Provide strategic budget recommendations based on performance trends and client objectives

Performance Analysis and Reporting

• Analyze campaign performance across Google Ads and social platforms using key metrics
• Create clear and actionable performance reports with optimization recommendations

Audience Targeting

• Build and refine audience targeting strategies using demographic, geographic, and behavioral data
• Apply platform specific targeting best practices for both search and social channels

Testing and Optimization

• Conduct A B testing on ad copy, creatives, landing pages, and targeting strategies
• Stay current on platform updates and emerging social media advertising trends

Client Communication

• Communicate performance results, insights, and strategy clearly to clients
• Act as a paid media subject matter resource for both search and social advertising

Cross Channel Collaboration

• Work closely with SEO and social teams to support integrated digital marketing strategies

Compliance and Best Practices

• Ensure campaigns follow Google Ads, Local Service Ads, and paid social platform policies

Performance Goals

• Drive improvements in efficiency, ROI, and lead quality across search and social campaigns

Qualifications

• 2 or more years of experience in a professional digital marketing role
• 2 or more years of experience managing Google Ads, Local Service Ads, Facebook Ads, and Instagram Ads
• Strong social media advertising expertise is required
• Google Ads and Google Analytics certifications preferred
• Excellent communication and project management skills
• Ability to thrive in a fast paced agency environment

We recognize that no candidate meets every qualification listed. If you’re excited about this role and believe your experience, skills, and abilities could make you a strong fit, we encourage you to apply, even if you don’t check every box.

Equal Employment Opportunity Statement

Drive is an equal opportunity employer. We are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status in accordance with applicable laws.

visit us at https://driveshops.com/

Job Type: Full-time

Pay: $18.00 - $23.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Reside in the United States

Education:

• High school or equivalent (Preferred)

Experience:

• Microsoft Office: 2 years (Required)
• professional marketing: 2 years (Required)
• Instagram Ads: 1 year (Preferred)
• Facebook Advertising: 1 year (Required)
• Google Analytics: 1 year (Required)
• Agency: 1 year (Preferred)
• Google Ads: 2 years (Required)

Language:

• English fluently (Required)

License/Certification:

• Google Analytics Certification (Preferred)

Work Location: Remote