Digital Advertising Engineer

Job description

Fixr.com is a fast-growing, data-driven platform that helps homeowners connect with top-rated contractors across the U.S. in categories like remodeling, roofing, solar, windows, and more. Backed by powerful technology and real-time decision engines, we specialize in high-quality lead generation through performance-based funnels, integrated CRMs, and precise targeting strategies. Fixr is part of a network that includes industry leaders like SolarReviews and RoofingCalculator.com — together, we support millions of users and power thousands of contractor businesses nationwide.

To support our rapid growth and plans to expand globally, we’re looking for a Digital Advertising Engineer who will work alongside our development team in our Denver office to create, manage and execute complex projects and processes to meet our business needs. This role requires innovation , strategic problem solving skills and the ability to collaborate as well as work individually. We are looking for an individual who has the skillset to fill in gaps that require more expertise within our development team and can quickly pivot into a different direction to align with the changing needs of the business. This is an in person role for our office at 1401 17th St Denver, CO.

Job Responsibilities:

• Develop, implement, and optimize paid media strategies tailored for lead generation objectives.
• Conduct audience research and build segmentation strategies (demographics, interests, lookalike audiences, custom intent, remarketing).
• Configure conversion tracking and event measurement across platforms (Google Tag Manager, Meta Pixel)
• Google Ads: Manage Search, Demand Gen, Performance Max, and YouTube campaigns; optimize keyword targeting, bidding strategies, location targeting
• Meta Ads: Manage image and video campaigns, measure performance of different UGC ad copy
• Perform A/B and multivariate testing of ad creatives, copy, landing pages, and CTAs
• Apply automation and scripts where possible (Google Ads Scripts, automated rules in Meta, API-level optimizations)
• Monitor campaign performance daily, adjusting bids, budgets, and targeting for maximum efficiency
• Reduce wasted ad spend by refining negative keywords, excluding underperforming placements, and eliminating audience overlaps

The ideal candidate should have:

• Deep experience with the Google and Meta Ads Platforms
• Experience with advertising platform automation (preferably python or PHP experience)
• Strong knowledge of CPC, CPA, CPL, ROAS, and other performance marketing metrics
• Proficiency with tracking & attribution tools: Google Tag Manager, Meta Pixel, and multi-touch attribution models
• Competence in analytics & reporting platforms (Google Analytics 4, Looker Studio, Power BI, Tableau)
• Strong data-driven mindset: ability to analyze campaign performance and make actionable recommendations
• Expertise in A/B testing and multivariate testing for ads, creatives, and landing pages
• Proven track record of reducing wasted spend and improving ROI through targeting and bidding strategies

If you’re eager to contribute to a fast-growing, forward-thinking company and want to play a key role in shaping innovative advertising solutions, we’d love to hear from you. Base salary $80k-$100k plus generous commission structure. Join our team at SolarReviews / FixR / Roofing Calculator.com and help us drive growth and empower businesses in the solar, roofing, and home remodeling industries. To apply, please send your resume to rachel@solarreviews.com.

Requirements added by the job poster

• Working in an onsite setting

• Authorized to work in the United States

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you located in Denver Colorado?

Experience:

• Google Ads and Meta: 1 year (Required)

Ability to Commute:

• Denver, CO 80202 (Required)

Work Location: In person