Digital Advertising Specialist

Job Description:

We’re seeking a results-focused Digital Marketer with expertise in optimizing paid campaigns across Meta, Google Ads, and TikTok to generate high-quality leads and drive strong conversion results.

Key Responsibilities:

• Plan, launch, and manage paid ad campaigns on Meta, Google, and TikTok
• Develop and test ad creatives, copies, and audience targeting strategies
• Monitor daily campaign performance and optimize for maximum ROI
• Manage ad budgets and ensure efficient spending across platforms
• Set up and manage pixels, conversion tracking, and analytics
• Conduct A/B testing for creatives, audiences, and funnels
• Analyze performance data and prepare regular reports
• Stay updated with the latest advertising trends and platform policies

Requirements:

• Proven experience with Meta Ads, Google Ads, and TikTok Ads
• Strong understanding of audience targeting, retargeting, and lookalike audiences
• Ability to analyze data and optimize campaigns based on performance
• Experience with lead generation and conversion-focused campaigns
• Familiarity with tracking tools, pixels, and analytics platforms
• Strong communication and reporting skills

Preferred Skills (Bonus):

• Experience in e-commerce and lead-based campaigns
• Knowledge of funnel strategies and landing page optimization
• Creative thinking with a performance marketing mindset

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Education:

• Bachelor's (Required)

Location:

• Rawalpindi (Required)

Work Location: In person