Digital Advertising Strategist (Meta & YouTube) (Remote)

Location: Remote

About the Project:
We are looking for a strategic Ads Specialist to scale a high-performance educational offer in the Artificial Intelligence & Creative Tech sector.

Our product empowers designers and freelancers to adopt cutting-edge AI tools, automating their processes and improving their output. We have a validated funnel and a proven market fit; we need an expert to manage our paid acquisition and drive consistent cold traffic to our sales events.

Note: Specific details regarding the curriculum and brand will be shared with candidates selected for an interview.

The Role:
You will take ownership of our paid media strategy across Meta (Facebook/Instagram) and Google (YouTube In-Stream). We are looking for a "full-stack" buyer who can handle both the technical targeting and the creative strategy required to convert cold audiences.

Key Responsibilities:

• Campaign Strategy: Develop a roadmap to scale our monthly ad spend while maintaining a healthy ROAS.
• Meta Ads: Launch and optimize conversion campaigns. You must be aggressive with creative testing to combat ad fatigue.
• YouTube Ads: Manage video campaigns targeting high-intent keywords and specific channels. You must understand how to capture attention in the first 5 seconds.
• Creative Direction: You will provide the "angles." We need you to script video ads and write copy that highlights the benefits of AI without sounding robotic.
• Tracking & Attribution: Audit and maintain pixel setups (CAPI, GTM) to ensure we have clear visibility on lead costs and sales.
• Reporting: Weekly deep-dives into metrics (CTR, CPM, CPA) with actionable insights on what to iterate next.

Requirements:

• 3+ Years Experience: Hands-on management of paid media campaigns on Meta and Google.
• Info-Product Experience: You MUST have a portfolio featuring Online Courses, Coaching, or Education offers. We need someone who understands the "webinar" or "challenge" funnel model.
• YouTube Expertise: Proven experience with YouTube In-Stream video ads (not just Display or Search).
• AI/Tech Familiarity: You understand the current AI landscape (ChatGPT, Midjourney, etc.) and can speak the language of a tech-savvy audience.
• Analytical: You are comfortable digging into the data to find the "why" behind the results.

Job Types: Part-time, Contract

Pay: Rs160,000.00 - Rs320,000.00 per month

Work Location: Remote