Digital Analytics Specialist - Local to Chicago area only

Job Overview
We are seeking a highly skilled Digital Analytics Specialist to join our dynamic marketing team. This role is essential in analyzing digital marketing performance, optimizing campaigns, and driving data-driven decision-making across various digital channels. The ideal candidate will have a strong background in Google Tag Manager (GTM), Google Analytics, and BigQuery, SEO, SEM, and content creation, with a passion for leveraging data to enhance online presence and maximize ROI. This position offers an exciting opportunity to work on innovative projects within a fast-paced environment focused on growth and digital excellence.

Duties

• Analyze website and campaign performance using tools like Google Analytics, Google Ads, and SEM platforms to identify trends and insights.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and visibility.
• Develop and implement conversion optimization strategies to increase user engagement and lead generation.
• Manage and optimize paid advertising campaigns across social media platforms such as Facebook Advertising and Google AdWords.
• Create compelling content for digital channels including social media, email marketing, and website updates, utilizing copywriting skills.
• Collaborate with design teams to produce visual content using Adobe Photoshop, Adobe Creative Suite, and graphic design principles.
• Maintain content management systems like WordPress and other CMS platforms to ensure website accuracy and freshness.
• Utilize marketing automation tools to streamline campaigns and nurture leads effectively.
• Monitor industry trends in digital marketing, B2B marketing, performance marketing, and e-commerce to recommend innovative strategies.
• Support social media management efforts by scheduling posts, engaging audiences, and analyzing engagement metrics.
• Implement HTML, CSS, JavaScript, and SQL as needed for website enhancements or data analysis tasks.

Skills

• Proficiency with Google Tag Manager (GTM), Google Analytics, and BigQuery, SEO tools, Google Ads (AdWords), Facebook Advertising, SEM strategies, and marketing automation platforms.
• Strong knowledge of HTML, CSS, JavaScript, SQL for website optimization and data analysis.
• Experience with content creation, copywriting, graphic design, and content management systems such as WordPress.
• Familiarity with Adobe Photoshop and Adobe Creative Suite for visual content development.
• Expertise in social media management tools and strategies for B2B marketing campaigns.
• Excellent analytical skills with the ability to interpret complex data sets into actionable insights.
• Knowledge of email marketing platforms and techniques for nurturing leads through targeted campaigns.
• Ability to work collaboratively across teams while managing multiple projects in a fast-paced environment. This role is ideal for a motivated digital marketing professional eager to leverage analytics to drive business growth through innovative digital strategies.

Job Type: Contract

Pay: $35.00 - $45.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Chicago, IL 60654