Digital Banking and Marketing Coordinator

Job Overview
We are seeking a dynamic and innovative Marketing and Digital Banking Coordinator to lead our digital marketing initiatives and enhance our banking services’ online presence. This role offers an exciting opportunity to develop and execute comprehensive marketing strategies that drive customer engagement, boost brand visibility, and optimize digital channels. As a key player in our team, you will leverage your expertise in digital marketing tools, content creation, and analytics to deliver measurable results and elevate our banking offerings in a competitive landscape. This paid position is ideal for a proactive individual passionate about blending marketing creativity with digital banking solutions to make a meaningful impact. Proficient in Meridianlink is desired.

Duties

• Coordinate and execute marketing campaigns across multiple channels, including email, social media, website, digital advertising, and branch promotions.
• Create, update, and maintain marketing materials, member communications, and digital content.
• Support the administration and promotion of online banking, mobile banking, digital wallets, and other electronic services.
• Monitor website content and ensure information is accurate, current, and member focused.
• Assist with community outreach programs, financial education initiatives, and sponsorship activities.
• Track and analyze campaign performance, digital engagement metrics, and member adoption of digital services.
• Coordinate with vendors, designers, and internal departments on marketing and digital banking projects.
• Support product launches, service enhancements, and member communication strategies.
• Assist in maintaining brand standards across all marketing and digital channels.
• Provide support for member and employee education related to digital banking products and services.

Skills

• Proficiency in SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Strong understanding of conversion optimization techniques to maximize lead generation and customer engagement.
• Expertise in SEO best practices combined with experience in social media marketing across platforms like Facebook, LinkedIn, Twitter, etc.
• Skilled in Adobe Photoshop, Adobe Creative Suite applications, WordPress CMS, and graphic design principles for content creation.
• Hands-on experience with Google Ads (Google AdWords), Google Analytics, Google Tag Manager, and other performance tracking tools.
• Knowledge of HTML, CSS, JavaScript for website updates and enhancements; familiarity with SQL for data analysis is a plus.
• Excellent copywriting skills tailored for digital channels including email marketing campaigns.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong analytical skills with the ability to interpret data insights into actionable strategies for digital marketing success.
• Experience in e-commerce platforms and performance marketing tactics aimed at increasing online sales. Join us as a Marketing and Digital Banking Coordinator if you’re eager to innovate within the financial sector by harnessing cutting-edge digital marketing techniques! This role promises an engaging environment where your creativity meets strategic thinking—helping us shape the future of digital banking experiences worldwide!

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: Hybrid remote in Eureka, CA 95502