Digital Campaign Specialist

About Goldback, Inc.
Goldback is a voluntary, gold-backed currency, designed to be spendable and interchangeable, with each Goldback containing a fraction of 24-karat gold. As we introduce Goldbacks in new states, we aim to build strong local networks, educate communities, and create momentum around the mission of sound money. Learn more about us at goldback.com.

Position Overview

The Digital Campaign Manager is responsible for coordinating, executing, and optimizing Goldback’s

multi-channel marketing campaigns across digital platforms. This role focuses on campaign strategy

support, workflow coordination, social content scheduling, analytics tracking, and cross-team

collaboration. The role emphasizes curation and execution rather than content creation.

Responsibilities

• Campaign Coordination & Execution
  • Translate marketing objectives into clear campaign plans and briefs.
  • Manage timelines, deliverables, and workflows to support product launches and brand initiatives.
  • Coordinate multi-channel campaigns across email, social, web, influencers, and digital advertising.
• Digital & Social Media Management
  • Schedule and publish content using Sprout Social.
  • Maintain a consistent posting calendar across Instagram, TikTok, YouTube, Facebook, X, and LinkedIn.
  • Draft simple captions and complete light edits in Canva when needed.
  • Monitor social and digital trends to identify opportunities.
• Asset, Workflow & Calendar Management
  • Gather, organize, and manage creative assets for campaigns.
  • Maintain an organized asset library and keep the digital marketing calendar up to date.
  • Track revisions, approvals, and feedback from internal stakeholders.
• Community Monitoring & Engagement
  • Monitor comments, messages, tags, and general sentiment across platforms.
  • Flag notable conversations to leadership and provide light, on-brand engagement.
• Analytics & Reporting
  • Track weekly and monthly performance metrics across social and digital channels.
  • Prepare campaign recap reports and collaborate with the data team for deeper insights.
  • Recommend improvements and optimizations based on data.
• Influencer & Partnership Support
  • Assist with influencer coordination, deliverables, and content approvals.
  • Manage timelines and related creative assets.
• Event, Launch & Promotion Support
  • Support digital content needs for trade shows, product launches, and promotional campaigns.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field preferred.
• 2-4 years of experience and proven track record in digital marketing or related fields.
• Working knowledge of Instagram, TikTok, YouTube, Facebook, X, LinkedIn.
• Experience with Sprout Social, Canva, and ChatGPT.
• Strong organizational, communication, and multitasking skills.
• Experience with Monday.com, Google Analytics, CRM tools is a plus.

Benefits and What We Offer:

• Comprehensive benefits package, including medical, dental, vision, life, and disability coverage
• 401(k) with company matching
• Profit sharing opportunities
• Generous paid time off to support work-life balance

This position is based in our Lehi, Utah office and requires working on-site.