Tennessee State University College of Agriculture invites applications for the position of
Digital Communications & Web Specialist.
The Digital Communications & Web Specialist plays a central role in shaping the Tennessee State
University TSUAg of Agriculture’s (TSUAg) online presence and brand identity, along with supporting TSUAg’s broader communications strategy by contributing content for social media, newsletters, photography, and video storytelling.
This position is responsible for creating, updating, and managing the
TSU.Ag website to ensure it
remains accurate, engaging, user-friendly, and reflective of the College’s mission.
This role blends technical expertise with creativity, making it ideal for a communications
professional who thrives in both digital and multimedia environments.
Essential Duties & Responsibilities:Website Management
o Oversee the design, functionality, and daily updates of the TSUAg website, ensuring accurate,
accessible, and engaging content.
o Collaborate with faculty, staff, and administration to keep web pages current and aligned with
TSUAg priorities.
o Monitor site performance, analytics, and SEO to improve visibility and user experience.
o Ensure compliance with accessibility standards and University brand/style guidelines.
Content Creation & Communications
o Write and edit web, social, and newsletter content tailored to target audiences.
o Capture and edit photography and video to highlight TSUAg events, faculty research, and student success stories.
o Assist with press releases, features, and marketing collateral as needed.
Social Media & Digital Engagement
o Support TSUAg social media accounts with engaging posts, campaigns, and multimedia.
o Monitor analytics and audience trends to refine strategies and grow engagement.
Collaboration & Support
o Serve as a communications resource to faculty and staff, helping translate academic programs and events into compelling digital stories.
o Provide basic training and support to TSUAg units contributing to the website or communications platforms.
o Coordinate with University communications and IT units to ensure consistency across platforms.
Additional Duties & Responsibilities- Assist with event coverage through live posting, photography, or video.
- Maintain a digital asset library (photos, graphics, video clips, and templates).
- Perform other communications-related duties as assigned.