Digital Content and Social Media Coordinator

Digital Content & Social Media Coordinator

Department: Marketing & Communications

Reports to: Director of Marketing & Strategic Communications

About the Role: Wesleyan College seeks a Digital Content & Social Media Coordinator to help tell the Wesleyan story across our website, social media channels, and other digital touchpoints. Reporting to the Director of Marketing & Strategic Communications, the Coordinator partners with Advancement/Alumnae Relations, Recruitment & Admissions, Student Affairs, and Athletics to create and publish engaging content that advances the College’s brand and reaches key audiences - including prospective students and families, alumnae, donors, and the broader community. The role executes and helps optimize digital content plans that support the College’s strategic communication and marketing initiatives and contributes ideas based on performance data and current platform trends.

What You’ll Do:

• Lead day-to-day social media execution: plan, create, schedule, and monitor content (posts, stories, short-form video); engage with audiences; track performance and recommend adjustments.
• Create audience-appropriate content: write clear, compelling copy for social media, web pages, email campaigns, and other marketing materials; draft basic press releases as needed.
• Maintain a content pipeline: source and gather student, alumnae, faculty, and community stories; prepare short- and long-form content for use across social, web, and email.
• Run a proactive content calendar: monitor campus events and collaborate with campus partners (faculty, student affairs, athletics) to capture photos, short video clips, and quick-turn social posts.
• Support event coverage, including occasional evening and weekend work, to effectively capture and share the Wesleyan story
• Capture still photography and social media content at events.
• Update the website: perform basic CMS edits (copy, images, links) on selected pages and coordinate with IT/Marketing for larger web projects.
• Support the Director of Marketing & Strategic Communications in leading, mentoring and coordinating the work of the student intern team.
• Apply brand standards: work with the Marketing & Communications Team to ensure all digital content follows established brand, visual-identity, and style guidelines.

What You Bring:

• Education: Bachelor’s degree preferred; an equivalent combination of education and relevant experience will be considered.
• Must-Have Skills:
  • Demonstrated social media strategy and hands-on content creation (e.g., Instagram Reels, TikTok, short-form video), including use of platform analytics.
  • Strong writing and editing for social, web, and email with attention to accuracy, clarity, and voice.
  • Ability to manage a content calendar, juggle deadlines, and collaborate across multiple stakeholders.
  • Demonstrated experience in storyboarding, producing, and editing both short and long-form video content using industry-standard tools such as Adobe Premiere, Final Cut Pro, or comparable editing software.
  • Basic visual editing with lightweight tools (e.g., Canva, CapCut, Adobe Express).
  • Proven ability to operate successfully in a professional, team-oriented environment.
• Nice-to-Have:
  • Experience in higher education, nonprofit, or other mission-driven settings.
  • Familiarity with CRM platforms and email marketing strategy.
  • Experience using social media management tools, including Sprout Social and Meta Business Suite.
  • Comfort reading performance data across social, web (e.g., GA4), and email to inform future content.
  • Website content management experience (CMS editing, updating copy, uploading assets).

How to Apply: Please upload a cover letter and resume. References will be requested at a later stage.