Digital Content Manager

Heirloom Coffee Roasters Digital Content Manager

Location: Oakland, CA
Salary: $80,000-$85,000 Annually
Reports To: CEO

About Heirloom Coffee Roasters

At Heirloom Coffee Roasters, we’re redefining what coffee means. Every bag of our 100% Regenerative Organic Certified coffee represents decades of craft, science, and storytelling. From seed to cup, we hold ourselves to the highest standard, The Culinary Roast™ standard. Our mission is to create the most sustainable and delicious coffee brand in the U.S. and to make a brand that connects people to regenerative agriculture, culinary innovation, and a better way to experience coffee.

We are seeking a Content Manager to join our growing team and own the development, execution, and optimization of our content strategy across all digital and offline touchpoints.

Role Overview

The Content Manager will be responsible for shaping and delivering Heirloom’s brand story through compelling, premium-quality content. This person will work cross-functionally with marketing, design, e-commerce, and customer experience teams to ensure that all storytelling like social media, newsletters, product launches, blogs, and recipes reinforces our brand voice, drives engagement, and accelerates e-commerce growth.

This position will have hybrid commute options but is not a hybrid role.

Key Responsibilities

Content Strategy & Planning

- Develop and manage a comprehensive content calendar aligned with product launches, campaigns, and the Heirloom brand story.
- Translate brand strategy into storytelling opportunities across digital platforms like our website, social media, email, blog, paid media, and PR.
- Collaborate with marketing leadership to ensure content supports broader business objectives like awareness, engagement, and conversions.

Content Creation & Management

- Write and edit engaging, brand-aligned content across all media channels
- Partner with creative/design teams to ensure content is visually compelling and optimized for performance.
- Manage freelance writers, photographers, and videographers as needed.
- Ensure all content reflects Heirloom’s voice, brand image, and position as the leader in sustainable and healthy coffee leveraging our premium, educational, culinary-driven, transparent, and empathetic brand voice.
-Record content in our roastery for use on social media platforms.

Digital Growth & Optimization

- Own content performance metrics, track engagement, CTR, conversions, and adjust strategy based on insights.
- Optimize website and e-commerce content for SEO and CRO with our growth and retention partners.
- Support paid advertising and influencer campaigns with strong copy and creative briefing.

Brand Storytelling & Education

- Collaborate with the product team to translate complex coffee knowledge into consumer-friendly content.
- Highlight Heirloom’s regenerative sourcing and Culinary Roast™ Standard in storytelling that builds trust and loyalty.
- Develop brand assets that can scale across wholesale, retail, and foodservice channels.

Qualifications

- 2+ years of experience in content management, digital marketing, or brand storytelling (CPG, specialty food/beverage, or lifestyle brand preferred).
- Exceptional writing and editing skills with the ability to adopt and maintain Heirloom’s distinct voice.
- A sharp eye for design and visually compelling content
- Ability to leverage AI for efficiency and brand alignment
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Experience with Shopify, SEO, Google Analytics, Klaviyo (or equivalent ESP), and social scheduling tools.
- A collaborative, growth-minded team player who thrives in a fast-paced startup environment.
- Passion for sustainability, specialty coffee, and culinary culture is a strong plus.

About You

You thrive in a fast-paced, startup environment where priorities can shift quickly, and creativity meets execution. Wearing many hats excites you—you’re just as comfortable developing a content strategy as you are writing copy, shooting a quick video, or jumping in to solve an urgent challenge. You are highly adaptable, organized, and proactive, with a sharp eye for detail and design. Collaboration energizes you, and you know how to bring people together to deliver exceptional results. You’re flexible and responsive when important moments arise, ensuring content and campaigns are delivered seamlessly, even during peak seasons. Above all, you’re motivated by storytelling, brand building, and creating digital experiences that inspire customers to connect deeply with a mission-driven company.

You must be able to travel internationally as we visit coffee farms annually.

What We Offer

- Competitive salary: $85,000 annually
- Opportunity to shape the voice of one of the fastest-growing regenerative coffee brands in the U.S.
- Collaborative, mission-driven team culture.
- Employee coffee perks (endless supply of Heirloom coffee).
- Growth opportunities in a rapidly scaling company.
- Opportunity to travel to coffee growing regions to shoot content and meet our producers
-Equity in the company

Heirloom Coffee Roasters is an equal opportunity employer.

Please email resume’s and a cover letter telling us who you are and why you would be a great fit for our company to jobs@heirloomcoffeeroasters.com.

Job Type: Full-time

Pay: $80,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Content creation: 2 years (Required)
• Content development: 2 years (Required)
• Social media management: 2 years (Required)
• Social media strategy: 2 years (Required)

Work Location: Hybrid remote in Oakland, CA 94601