Digital Content & Marketing Strategist

About Muslim Aid USA

Muslim Aid USA (MAUSA) is a faith-based American international charity that provides vital support to communities affected by natural disasters, conflict, and chronic poverty. MAUSA also addresses hunger, disease, illiteracy, discrimination, debt, and lack of skills or opportunity. Rooted in the Islamic values of compassion, justice, and human dignity, MAUSA serves all people regardless of faith.

Position Overview

The Digital Content & Marketing Strategist serves as a key supporting partner to the Director of Marketing, helping translate strategy into execution across digital content channels. This role focuses on strengthening MAUSA’s digital presence supporting consistent brand messaging and improving coordination between Marketing Programs and Development.

The Strategist plays an important operational and creative role by managing content planning, contributing donor facing content and helping establish systems workflows and insights that improve efficiency and effectiveness. This position blends execution with strategic thinking and is ideal for a marketing professional ready to grow into leadership through close collaboration with the Director of Marketing.

Alignment with MAUSA Values

The Digital Content & Marketing Strategist models compassion, integrity, accountability, and service; upholds Islamic philanthropic principles and ethical stewardship; and fosters a collaborative, inclusive work environment grounded in humility and shared purpose.

Essential Duties and Responsibilities

Digital Presence and Marketing Support

• Support the Director of Marketing in reviewing and improving MAUSA’s digital ecosystem including website content structure and messaging flow

• Assist in assessing social media platforms and identifying high level performance trends

• Support basic SEO best practices and content discoverability improvements

• Help track and interpret performance data from website email and social platforms

• Identify opportunities to better align digital content with fundraising priorities

• Contribute to summaries of strengths gaps and recommended improvements

Messaging and Storytelling Support

• Support the development and application of a cohesive messaging and storytelling approach rooted in MAUSA’s Islamic humanitarian values

• Help translate core narratives and value propositions into clear donor facing content

• Contribute to audience specific messaging for donors partners and community members

• Support consistency in tone language and storytelling across platforms

• Apply donor centric and impact focused storytelling principles

Content Strategy and Editorial Planning

• Support the Director of Marketing in developing and maintaining an annual or rolling content calendar

• Help align content themes with:

  • Fundraising campaigns

  • Priority programs

  • Seasonal and faith based moments

  • Organizational initiatives

• Recommend content mix across educational storytelling stewardship and calls to action

• Support coordination of content publishing across web email and social channels

Cross Department Content Workflow Support

• Assist in implementing clear content intake and workflow processes between Marketing Programs and Development

• Help document roles responsibilities review steps and approval pathways

• Support improved timelines handoffs and visibility into content needs and priorities

• Encourage consistent documentation and organized content sharing

• Reduce ad hoc and last minute content requests through proactive planning

Content Creation and Production

• Ensure content is aligned with campaign goals organizational priorities and brand standards

• Write clear engaging and conversion focused copy

• Apply feedback efficiently and collaborate closely with the Director of Marketing on revisions

• Produce approximate donor facing content assets including but not limited to:

  • Campaign landing page copy

  • Donor or impact stories

  • Program highlights

  • Website or email content

  • Social media storytelling content

Qualifications

Minimum Qualifications

• 3 to 6 years of experience in digital marketing content strategy brand communications or related roles preferably in nonprofit humanitarian or mission driven organizations

• Strong writing and editing skills with the ability to translate programmatic or impact information into donor accessible messaging

• Experience contributing to content calendars editorial planning and multi channel campaigns

• Working knowledge of website email and social media performance metrics

• Demonstrated ability to collaborate with cross functional teams

• Strong organization attention to detail and ability to manage multiple priorities

Preferred Qualifications

• Bachelor’s degree in Marketing Communications Journalism Public Relations Nonprofit Management or related field

• Experience supporting fundraising donor engagement or campaign based content

• Familiarity with brand systems messaging frameworks or content guidelines

• Experience working in or with nonprofit humanitarian or faith based organizations

• Cultural competence and familiarity with Islamic values or a demonstrated ability to learn and apply mission specific context respectfully

• Experience working with CMS platforms Salesforce or marketing tools or a strong aptitude to learn quickly