Digital Content Specialist

Company Overview

The Carlson Law Firm is one of the largest firms of our type in Texas and still growing. We are seeking an experienced Digital Content Specialist to join our growing marketing team, and help us deliver meaningful, engaging content that connects with our clients and community. If you are caring, detail-oriented and a self-starter, this could be the job for you.

Summary

At The Carlson Law Firm, you’ll be part of a compassionate, creative team that values innovation, growth and impact. You’ll have the opportunity to develop meaningful content that helps people find the help they need and reinforces our firm’s reputation as a trusted advocate for clients nationwide.

Responsibilities

• Develop and implement optimization strategies to improve search engine rankings and visibility.
• Research and manage SEO keywords to guide content creation and optimization.
• Write high-quality content, including blogs, service pages, press releases, and link-building assets.
• SEO best practices and brand consistency.
• Conduct competitive analysis and identify link-building and content opportunities.
• Set measurable goals and report regularly on SEO and content performance.
• Collaborate with internal teams and external partners to align SEO goals with firmwide marketing strategies.
• Update existing content and links for maximum search performance and accuracy.

Qualifications

• 2–3 years of professional experience in content writing, SEO, or digital marketing.
• Familiarity with AP style
• Strong command of the English language and excellent writing and editing skills.
• Proven experience developing and executing SEO campaigns.
• Working knowledge of SEO tools such as Moz, Ahrefs, or Semrush.
• Understanding of keyword research, data analysis, and search engine algorithms.
• Ability to analyze and report on digital performance metrics.

The Carlson Law Firm is committed to fostering a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Job Type: Full-time

Pay: $20.00 - $22.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Application Question(s):

• This is an in-person position. Are you able to commit to working Monday through Friday, 8:00 am - 5:00 pm, in our Killeen office?
• Are you willing to undergo a background check in accordance with local/state laws?

Education:

• Associate (Required)

Experience:

• professional content writing, SEO, or digital marketing: 2 years (Required)

Location:

• Killeen, TX 76541 (Preferred)

Work Location: In person