Digital Content Specialist

<Job Overview>
We are seeking a dynamic and innovative Content Specialist to join our creative team! In this role, you will be the driving force behind developing compelling content that elevates our brand presence across multiple channels. Your energetic approach and strategic mindset will help craft engaging narratives, optimize digital assets, and implement content marketing initiatives that resonate with our target audiences. This is an exciting opportunity for a passionate professional eager to make a tangible impact through content creation, digital marketing, and visual storytelling.

<Responsibilities>

• Develop and execute comprehensive content strategies aligned with brand goals and audience needs.
• Create high-quality, engaging content across various formats including blog posts, social media updates, white papers, email campaigns, and website copy.
• Optimize content for search engines (SEO) by conducting keyword research and implementing best practices to improve visibility and organic reach.
• Manage and update content using platforms such as WordPress and other content management systems to ensure accuracy and consistency.
• Design visually appealing graphics and multimedia assets utilizing Adobe Creative Suite tools like Photoshop, Illustrator, and video editing software.
• Collaborate with cross-functional teams including marketing, design, and sales to develop cohesive campaigns that support business objectives.
• Monitor website analytics using Google Analytics and other tools to assess content performance and inform future strategies.
• Support social media marketing efforts by scheduling posts, engaging with followers, and analyzing engagement metrics to boost brand awareness.
• Assist in e-commerce content management by updating product descriptions, banners, and promotional materials to enhance user experience.
• Produce professional photography and videography content to enrich storytelling efforts across digital platforms.
• Implement marketing automation techniques to streamline email marketing campaigns and nurture leads effectively.
• Stay current with industry trends in digital marketing, SEO, content creation, and social media to continuously refine your approach.

<Requirements>

• Proven experience in content creation, copywriting, or digital marketing roles with a strong portfolio demonstrating your work.
• Proficiency in SEO best practices along with keyword research tools to optimize online content effectively.
• Skilled in Adobe Photoshop, Adobe Creative Suite (including Illustrator), video editing software, and photography/videography techniques.
• Hands-on experience with WordPress or similar CMS platforms for managing website content.
• Knowledge of HTML and CSS for basic webpage editing and customization.
• Familiarity with analytics tools such as Google Analytics to track performance metrics.
• Strong editing skills with an eye for detail to ensure clarity, consistency, and quality across all materials.
• Ability to develop compelling content strategies that align with broader marketing goals.
• Experience managing social media platforms including scheduling tools, engagement tactics, and performance analysis.
• Understanding of e-commerce platforms and how to optimize product listings for maximum impact.
• Excellent communication skills combined with the ability to work independently or collaboratively in a fast-paced environment.
• A proactive attitude towards learning new skills related to digital marketing trends like marketing automation or B2B marketing strategies. Join us as a Content Specialist if you’re eager to craft captivating stories that inspire action! Bring your creativity, technical expertise, and enthusiasm for digital storytelling—help us elevate our brand’s voice across all channels while enjoying a vibrant work environment dedicated to growth and innovation!

Job Type: Contract

Pay: $62,652.57 - $75,452.56 per year

Work Location: In person