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Digital Content Specialist
The Digital Content Specialist plays a key role in advancing the university’s brand through the creation of compelling, student-centered storytelling across digital platforms. This entry-level position is responsible for executing social media and website content strategies that drive engagement, increase brand awareness, and support institutional growth.
Reporting to the Director of Marketing Services, this role is ideal for a creative, detail-oriented communicator who is eager to grow their skills in digital marketing, content creation, and higher education storytelling.
Essential Duties & Responsibilities
Social Media Management
- Execute day-to-day content across priority platforms including Facebook, Instagram and LinkedIn
- Utilize social media scheduling tools to create and schedule engaging posts aligned with institutional priorities and campaigns
- Produce short-form video content and branded graphics to increase profile and engagement
- Monitor platform performance and recommend content adjustments based on insights
- Take photos or provide live social media coverage for select campus events (some evenings/weekends required)
Content Development & Storytelling
- Develop compelling student and alumni stories that highlight outcomes and campus experience
- Support multimedia content creation, including photography and video editing (as needed)
- Ensure all content reflects a student-friendly, energetic, and mission-aligned brand voice
- Plan and manage content calendars
Website Content (WordPress)
- Write, edit, and update website content to ensure accuracy, consistency, clarity, and alignment with brand voice
- Support the development of high-impact pages, including content related to academic programs, athletic department activities, admissions, and event promotions
- Collaborate with campus partners to gather content and maintain up-to-date information
- Apply SEO best practices to improve visibility and user experience
Analytics & Optimization
- Track and report on engagement metrics using tools such as Google Analytics and native social media insights
- Use data to inform content improvements and optimize performance over time
Minimum Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 1–3 years of relevant experience (internships and student work included)
- Three writing samples and an online portfolio or resume links that reflect your social media and digital content development skills (required at time of application)
- Strong writing and editing skills with attention to detail
- Familiarity with existing and emerging social media platformStrong understanding of digital content trends and audience engagement
- Basic photography and/or video editing skills
- Basic design skills to create branded graphics
Preferred Requirements
- Experience using WordPress or similar content management systems
- Familiarity with Google Analytics and social media insights tools
- Experience with social media scheduling platforms (e.g., Loomly, Hootsuite, Sprout, Later)
Hours/Shift/Work Schedule
Monday-Friday, 8:30 a.m.-5 p.m.
Occasional evening or weekend work may be required.
Occasional evening or weekend work may be required.
Physical Requirements of Position
Work is performed in an office setting with minimal exposure to health or safety hazards. Substantial time is spent working on a computer. This is sedentary work which requires the following physical activities: sitting, walking, bending, stooping, finger dexterity, repetitive motions, talking, hearing and visual acuity.
Posting Detail Information
Posting Number
FP0771-16
Open Date
04/27/2026
Close Date
Open Until Filled
Yes
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