Digital Content Strategist

Description:

The Digital Content Strategist is responsible for the strategy, execution, and optimization of digital marketing campaigns that drive awareness, lead generation, and conversion. This hands-on role emphasizes both content strategy and creation by developing compelling stories across paid, owned, and earned channels to connect with our target audiences.

In this position, you will manage and execute social media strategies, digital advertising, content creation, and customer communications to support brand visibility and business development. Success in this role requires strong planning, creativity, and cross-team collaboration to drive engagement, retention, and positive outcomes for Choice Bank and the communities we serve.

Responsibilities Content Strategy & Creation

• Plan, create, and optimize content across digital channels including paid ads, social media, blog articles, landing pages, and email campaigns ensuring alignment with Choice Bank’s brand voice.
• Collaborate with the marketing team to develop campaign narratives and messaging tailored to key audiences and personas.
• Apply research and behavioral insights to select the appropriate tactics for each audience and channel.
• Partner with internal stakeholders to translate service success stories, product highlights, and thought leadership into engaging marketing assets.
• Repurpose and extend existing content to maximize reach and impact across platforms.
• Conduct content audits and gap analyses to identify opportunities for improvement.
• Manage and grow Choice Bank’s social media presence, engaging with followers and fostering community.
• Develop content that engages, educates and converts customers across a variety of formats and channels.
• Collaborate with and train sales teams on effective use of social media.
• Engage and support sales teams with their individual content strategies.

Digital Campaign Execution

• Develop and execute paid and organic digital campaigns that drive awareness, engagement, and lead generation.
• Monitor paid and organic performance and provide actionable insights for continuous optimization.
• Stay current on digital marketing trends, ad formats, and best practices.

Email Marketing

• Create and manage email marketing campaigns to nurture prospects and re-engage customers.
• Optimize email performance through testing, analytics, and creative iteration.

Analytics & Continuous Improvement

• Track and report on content and campaign performance using analytics tools to inform future strategy.
• Test and refine messaging, creative formats, and targeting to improve engagement and deepen connections with our audience.
• Partner with sales and other teams to gather feedback and ensure content aligns with buyer needs and market trends.
• Track and analyze marketing and sales metrics to evaluate campaign success and inform future strategies.
• Maintain ongoing social listening to support reputation management and community engagement

Requirements:

• 4 to 6 years of relevant experience with requisite competencies.
• 1+ years of experience creating and executing B2B marketing campaigns that drive pipeline and revenue growth.
• Strong portfolio of written content—ranging from ad copy and social posts to long-form articles and email campaigns.
• Excellent written and verbal communication skills with a knack for storytelling and brand voice consistency.

Program Skills

• Website management in WordPress
• Digital advertising platforms including Google Ads, Facebook Ads Manager, and LinkedIn Ads
• Analytics Tools and SEO
• Social Meida Management Software
• An understanding of CRM platforms (Microsoft CRM preferred)
• Content creation tools including Adobe Creative Suite and/or Canva
• Microsoft Office including Word, Excel, PowerPoint, and Outlook
• Project Management tools like Monday.com

Travel Requirement This position will require periodic travel to support business needs, including team collaboration, internal trainings, and cross-functional initiatives. The frequency and duration of travel will vary based on organizational priorities and team needs. Approximately 5-10%.

Culture Alignment

Choice is #PeopleFirst, banking second.

People don’t need just another bank. People need to be supported by a team of trusted partners who will get to know them and their business, understand their challenges, discover their dreams, and recognize the success in bringing people and banking together in our communities.

In contributing to our culture, Choice team members are guided by our core values.

• Embrace change and encourage innovation.
• Know when to ask for help and know when to offer help.
• Better the places we live.
• Work hard. Do the right thing. Have a little fun.

Our vision of Diversity at Choice is supported by our #PeopleFirst mission and our core values.

Being #PeopleFirst means that Choice is committed to focusing attention and resources towards creating an environment where everyone feels respected and valued and can do their best work. Doing the right thing means encouraging employees to share their experiences and ideas, and to bring their whole authentic selves to work. Together, we can build an inclusive culture that seeks out, supports, and celebrates diverse voices. We can use our diversity to fuel creativity and innovation and bring us closer to our customers and the communities we serve. Be welcome at Choice. We can see you here.

Disclosure

This job description is intended to describe the general content of, and requirements for, the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements. All requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a significant risk to the health and safety of themselves or other employees.

All employment at Choice Financial Group is “at will” employment. This position description does not create an employment contract, implied or otherwise.

The base salary for this role is listed below. This pay range is posted to comply with wage transparency laws. The base salary may vary based on skill, ability, knowledge, experience and geographic location. Full time employees are also eligible for a competitive bonus and benefits package. Check out bankwithchoice.com/careers for an outline of current benefit offerings.