Digital Content Strategist & Producer

Position Summary

We are seeking a Content Strategist & Producer to coordinate content creation and production across Judy Blue and De:part Denim. This role partners closely with the Creative Director (Founder) and Brand Marketing Manager to develop content concepts and fully own execution from planning and production through final delivery.

This role requires an intuitive understanding of brand storytelling, and building community around Judy Blue and De:part Denim. It is ideal for someone who understands how content performs across platforms, can translate insights into creative direction, and is comfortable producing and executing content end-to-end, including budget ownership.

Key Responsibilities

Content Strategy

• Partner with the Creative Director and Brand Marketing Manager to help develop content strategy to build community, audience connection and engagement.
• Help develop content strategies tailored to digital platforms including Instagram, TikTok, and emerging channels
• Define content formats, cadence, and creative approaches based on platform best practices and performance data.
• Translate campaign goals into digital content plans that support awareness, engagement, and conversion.
• Stay current on platform trends, algorithm updates, and evolving content formats.
• Work cross-functionally with Marketing to align content with campaign calendars and launches.
• Stay current on platform trends while maintaining brand consistency and integrity.

Shoot Production & Management

• Own end-to-end production of content shoots, including: Casting models aligned with brand aesthetic, inclusivity, and community representation. Preparing, organizing, and styling product for shoots. Booking and managing photographers, videographers, hair & makeup artists, and other vendors. Coordinating shoot schedules, locations, call sheets, and logistics.
• Serve as the primary on-set point of contact to ensure creative vision and production flow are executed smoothly.
• Own and manage content production budgets across shoots and initiatives by tracking spend and ensuring production stays within approved budgets.
• Source, negotiate, and manage vendor rates and contracts.
• Make thoughtful, cost-conscious decisions while maintaining creative quality.

Content Creation & Post-Production

• Produce photo and short-form video content for social platforms (Instagram, TikTok, etc.)
• Oversee capture of content for broader marketing needs (email, web, paid media, lookbooks, DTC & wholesale assets).
• Ensure content is optimized for platform performance while staying true to brand voice and aesthetic. Ensure all final assets meet quality, aesthetic, and brand standards.
• Edit photos and videos in-house (strongly preferred).
• Manage post-production timelines, asset organization, and delivery.

Qualifications

• 4–7+ years of experience in content production, creative production, or brand content
• Demonstrated eye for fashion, styling, and visual storytelling
• Proven experience building engaged communities, not just follower counts
• Experience producing and managing shoots with budget responsibility
• Strong understanding of social-first content and brand storytelling
• Hands-on experience editing photo and video content
• Fashion, lifestyle, or consumer brand experience strongly preferred
• Highly organized, proactive, and comfortable owning projects end-to-end

Bonus, but not required

• Denim or apparel industry experience
• Founder-led brand or community-driven brand experience
• Experience managing multiple brands simultaneously
• Motion graphics or advanced video editing skills

**Please include portfolio or examples of content and shoots you’ve produced

Benefits

• Medical, Dental, and Vision insurance (HMO and PPO options)
• Accrued paid time off
• Paid Holiday
• 401(k) option
• 3% Company Safe Harbor contribution*
• Pension*
• Sick leave

*Employee eligible after 12-month, full vesting after 6 years.

Eligibility

Candidates must be legally authorized to work in the United States without the need for current or future visa sponsorship. We are unable to sponsor employment visas at any stage.

Physical Requirements

• This role is primarily office-based and involves standard activities such as sitting, typing, attending meetings, and occasional lifting of items up to 20 pounds. We’re committed to providing reasonable accommodations to support individuals with disabilities in performing essential job functions.

Job Types: Full-time, Contract

Pay: Up to $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Location:

• Los Angeles, CA 90001 (Required)

Ability to Commute:

• Los Angeles, CA 90001 (Required)

Work Location: In person