Digital Content Writer and Strategist

This role focuses on writing high-impact copies for social media ads (static & video), creating short video scripts, and using keywords, trends, and audience insights to improve reach, engagement, and conversions.

Key Responsibilities

1. Content & Copywriting - Write Ad copies for:

• Social media static and Video ads (Reels, Shorts, YouTube ads, Meta ads)

2. Create video scripts based on:

• Target keywords
• Platform trends
• Campaign objectives (awareness, leads, conversions)

3. Research and identify keywords, hashtags, and trending topics relevant to campaigns.

4. Align content with performance marketing goals (CTR, engagement, leads).

5. Work closely with designers and marketing teams to ensure copy and visuals work together.

6. Optimize copies based on campaign performance and insights.

6. Stay updated with: Social media trends (Instagram, Facebook, YouTube, etc.)

7. Stay updated with: Content formats that perform well

8. Suggest content ideas based on current trends and search behaviour.

Required Skills

• Strong command over English
• Proven experience writing: Social media ad copies, short-form video scripts
• Basic understanding of: SEO & keywords, Digital advertising (Meta, Google, YouTube)

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Work from home

Work Location: In person